For the reasons why Shunde's home appliance exports have maintained an increase this year, Shunde Customs has given an analysis that, on the one hand, e-commerce has become a new outlet for the transformation and upgrading of the furniture industry, showing a good momentum of development. With the popularity and rapid development of the Internet, the sales channels of e-commerce directly target consumers who are familiar with online shopping. They have the advantages of fast brand communication, wide audience, low propaganda cost and few sales links, which is conducive to saving business costs. The disadvantages of traditional furniture companies in the operation of channel construction, management, and marketing networks are highlighted.
On the other hand, the overall economic performance of the European and American economies and the depreciation of the renminbi have increased the demand for furniture products. According to reports, Europe and the United States is the main export market for Shunde furniture. The recent economic recovery in Europe and the United States is good, stimulating the increase in furniture exports. In addition, the depreciation of the renminbi against the US dollar has increased the price advantage of export commodities to a certain extent and is conducive to export growth.
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