At present, China's consumption system is in an important transition period. People's consumption concepts, consumption methods, consumption content and consumption levels have undergone a series of major changes, and the consumption "appetite" is also growing. For this reason, grasping the psychological needs of consumers is particularly important to us.
The enrichment of material products and the improvement of people's living standards have caused obvious changes in the level of people's needs. At present, people's consumption has evolved from simple material consumption to a diversified consumption model that emphasizes both material and spiritual. People are more concerned about the pursuit of quality of life and taste of life, including personalization, functionalization, and people's efforts to protect the environment. "Green consumption".
Personalized consumption
People's lives have become more and more diversified, and the progress of society has also fully liberated people's personalities. Therefore, people's consumption psychology and consumption behaviors have shown increasing differences. The concept of personalized consumption is in consumer consciousness Significantly improved.
Personality, taste, and creativity have become the main factors people consider when buying goods. Some experts predict that in the new century, we are entering an era of personalized consumption. Modern products are all the same, and the most important change of the product is to highlight personality and fashion. Regardless of style, color, or packaging, people pay more attention to the subjective understanding of "I like what I like."
Functional consumption
The improvement of modern living standards has made people's needs and motivations become spiritual and functional. In shopping, they pay more and more attention to the identification of products and brands. At the same time, more and more love and care for the family environment.
In addition, when people buy commodities, they begin to pay attention to the added value of commodities and their aesthetic satisfaction and enjoyment. High-grade art products give people a sense of pleasure and happiness. Now people spend money not only to buy goods and services, Hai hopes to buy back "glory", buy a good mood, and get psychological satisfaction. Therefore, the products with rich fresh shapes can make the details of the home design more perfect. And the exquisite feeling in DIY makes the family more romantic atmosphere.
Environmentally friendly consumption
The harsh environment threatens people not only physically, but also spiritually. The pessimistic prospects of the environment and the complexity and arduousness of environmental problems can cause uneasiness, anger, and helplessness in the human heart. People have formed a "survival crisis" psychology. Therefore, with the increasing awareness of environmental protection and chasing a healthy and safe life, more and more families are buying green furniture and environmentally friendly products, that is, "Green consumption".
Internationally, "green consumption" has become a broad concept, that is, saving resources, reducing pollution, green living, environmental protection and purchase, classified recycling, protection of nature and so on.
Gecko Impressions Furniture Co., Ltd. is committed to a low-carbon China and an environmentally friendly planet. Save 10 billion resources and 10 billion costs within 5 years.
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