After years of development, the clean new energy wind power industry, which has been widely seen in all walks of life, has entered an embarrassing situation this year. On the one hand, the fruitful achievements and policies made by the wind power industry have made the industry full of development of the wind power industry. Looking forward, on the other hand, it is the status quo of the market that China's wind power industry is faced with slowing development speed, declining corporate efficiency, and overcapacity competition since 2011.
What are the reasons for the difficulty in the development of the wind power industry? As a promoter of the development of the industry, how will wind power companies, including Sinovel Wind, continue to survive? Recently, Hua Gang, Senior Vice President of Wind Power, Tao Gang, pointed out in an interview with the media that the over-competitive wind power industry entered the period of industrial adjustment, and strengthening management innovation and technological innovation is the fundamental reason for wind power companies to weather the winter and welcome new development.
Over-competitive wind power industry enters industrial adjustment period
Referring to the development of the wind power industry, Tao Gang, senior vice president of Huarui Wind Power, pointed out that the period from 2006 to 2009 was a golden period for the development of the wind power industry. Especially in 2006, wind power investment rose sharply and became a fragrance for the capital market. Due to the successive introduction of government's supporting policies, and the broad market potential of the wind power industry, coupled with low profit margins, the wind power industry has attracted investors from all walks of life with a variety of temptations from the very beginning. Many companies aim at the rising wind power industry. Relying on the snobbery, the wind power industry has shown a prosperous scene.
Huarui Wind Power is a time when it became a trend in this wave of wind power industry development and became a leader in the wind power industry in just a few years. According to statistics from the China Wind Energy Association, Sinovel Wind Power Co., Ltd. from 2007 to 2009 The market share of newly installed capacity is respectively 20.57%, 22.45% and 25.32%. In 2008, the installed installed capacity of wind power was 1,403MW, and the industry ranked first in China and seventh in the world; in 2009, the newly installed capacity of wind power was 3510MW, and the industry ranked China. First, third in the world. In China, we have independently developed the world's leading 5MW and 6MW series of wind turbines. As of 2011, the cumulative installed capacity of Sinovel Wind has reached 12,989MW, ranking first in China.
However, after entering 2011, the wind power industry after the rapid expansion has been exhausted. The problem of grid-connected wind power and consumption has become increasingly obvious. The domestic wind power companies have fallen into a situation of overcapacity and profit decline. “For the entire wind power industry, it is now a very difficult time. The industry is facing deep integration and adjustment of the industrial structure.†Tao Gang, Senior Vice President of Sinovel Wind Power pointed out that the current wind power industry is in an excessively competitive state and has undergone rapid expansion. The predicament of overcapacity in the wind power industry requires full market competition in order to survive the fittest, restore the relative balance between supply and demand, and then enter the next virtuous development cycle.
Management innovation enhances market competitiveness
As for the difficulties faced by the wind power industry and the problems of Sinovel's wind power, Tao Gang did not avoid it but rather calmly analyzed and responded. Regarding the achievements made by Sinovel, he believes that on the one hand, the strong support of the national industrial policy has provided wind power companies with an opportunity for development. At the same time, Sinovel has also grasped the pulse of the development of the industry trend and achieved brilliant results. And the over-optimistic development of the wind power industry led to the development of Sinovel.
“The speed of development of Huarui et al. has been exciting in previous years. Therefore, the goal of market promotion in the later stages is too optimistic.†Tao Gang introduced that Huarui entered the wind power industry in 2006 when it was during the period of great development of wind power. In 2010-2011, the wind power industry entered the adjustment period, the growth rate began to decline, and investment and production skills changed significantly. Huarui will inevitably face problems such as inventory backlog, technical renewal and financial constraints. This issue is also a common problem in other industries and has become a common problem in the industry.
“In the period of high-speed development of the industry, we are strengthening market expansion. However, when the industry is facing difficulties, companies should work harder for the better.†In the view of Tao Gang, enterprises should strengthen management innovation after the wind power industry enters industrial adjustment period. , pay attention to technological innovation, enhance market competitiveness to prepare for the industry's recovery, and even consider temporarily giving up some market share, in order to meet the industry to warm up the market foundation.
According to its introduction, Huarui Wind Power, which has experienced rapid development and expansion and accumulated strong technical strength, should rely on its own advantages during the adjustment period of the wind power industry to improve product competitiveness in terms of quality and service, and maintain diversified operations. Under the premise of thinking, it is necessary to strengthen enterprise management and management innovation, comprehensively improve the operating quality of Sinovel Wind Power, optimize internal management work, and strive for competitiveness in order to help Huarui Wind Power win development through the prevailing situation in the industry. "Under the great pressure of sales and profit, we will seize the opportunity to change to defend, improve the efficiency of corporate operations and management, reduce costs, further increase investment in R&D, increase product technology content, improve quality and improve services, and provide customers with better solutions. It is the top priority of Huarui Wind Power's current work, said Tao Gang.
Technological innovation is the core competitiveness of Sinovel Wind Power
As a leading company in the wind power industry, Huarui Wind Power has always been based on technology leadership. As early as in November 2009, Sinovel began construction of the National Energy Offshore Wind Power Technology Equipment R&D Center with the goal of concentrating the world’s best. The research and development personnel of wind power technology and equipment have established wind power technical equipment R&D institutions with the highest technological level, the most advanced equipment and the strongest R&D and testing capabilities, leading the development of global wind power technology. In particular, the successful development and formal operation of the 3MW, 5MW, and 6MW wind turbines developed and produced by Sinovel Wind Power Co., Ltd. breaks the consensus that foreign wind power manufacturers are only suitable for small wind turbines.
According to Tao Gang, around 2005, domestic and foreign companies sold hundreds of kilowatts of models in China, but Huarui found through investigation that 1.5MW models were already mainstream models in Europe and 3MW was small. Mass production, while foreign companies said that China's wind is not enough, can not use big models. Until 2011, Vestas still believes that 850 kilowatts is the most suitable model for China. However, after Sinovel’s analysis of the market through wind power, combined with national conditions to strengthen technical research, the first domestic 1.5MW wind turbine unit was made. In response to the low wind speed in China, when a foreign 1.5MW unit generally adopts a 70-meter impeller diameter, China Sharpening the diameter of the impeller to 82 meters not only solved the problem of low wind speed, but also made Sinovel maintain its exclusive advantages for a long time.
In recent years, Sinovel has made major breakthroughs in the research and development of large-scale wind turbine technology. In 2008, the first domestic 3MW wind turbine with independent intellectual property rights has achieved mass production; in 2010, it launched the first domestic company with completely independent intellectual property rights. The 5MW wind turbines; China's first 6MW wind turbines were successfully produced in Huarui Wind Power in May 2011.
When the first 5MW wind turbine in Asia was successfully installed at the Shanghai Donghai Bridge offshore wind farm phase II project and was successfully connected to the grid for full power generation, the largest wind turbine 6MW wind turbine in China with the largest single capacity in Asia was launched by Sinovel Wind Power. The successful installation of the 5MW and 6MW wind turbines was successfully installed at the Sheyang base in Jiangsu, and the wind turbines were successfully put into operation. This has provided China with experience and technical reserves for future offshore wind power projects.
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