At the Shenzhen Furniture Fair just ended, Ronglin Shijia believed that the news of some furniture infringement by Berson once again attracted people's attention to the patent rights of furniture. Recall that in September last year, the Shanghai furniture exhibition Inovice and Maxell clashed at the booth and eventually went to court; in October, Futaba Furniture sued Lai's furniture for infringement claims 25.12 million yuan, the highest claim in the history , The dispute of furniture patents has become a hot word in the 2012 home furnishing. So, why have disputes over furniture patents gradually increased over the past two years? And the mutual plagiarism between the two sides has also occurred from time to time. How difficult is it to maintain the patent right of the furniture design?
In the past year, the events of brand "kick-out" at furniture fairs have occurred frequently, and it has become more and more popular in the media. Last year, there was also the appearance patent infringement lawsuit with the highest claim amount in the history of furniture development. There was also a "Luoshengmen" incident. Both parties referred to each other as "plagiarism", making the facts untrue.
In the history of the development of Chinese furniture for more than 20 years, why are there more and more disputes over the patent rights of furniture appearance in recent years? The industry believes that the appearance of plagiarism has always been relatively common, but the company is gradually becoming stronger, and the awareness of rights protection has also been greatly enhanced. More proactively claiming patent lawsuit companies: This plagiarism has had a more damaging impact on the industry.
Plagiarism in the appearance of furniture is still common
Zhu Changling, chairman of the China Furniture Association, said that appearance plagiarism is not a matter of these two years. He believes that "in the past 20 years of the development of Chinese furniture, plagiarism has always been a problem." "Furniture rarely has technical patents, most of them are appearance patents, and the appearance is not difficult to imitate, so the well-designed appearance is often plagiarized." He also believes that another objective reason for the existence of plagiarism is that when manufacturers design good When the style of products is in high demand, the output is often insufficient, and other manufacturers will imitate the same furniture products . But over the years, the phenomenon of plagiarism has also changed: "Before brand companies also copied, now everyone's awareness has increased, brand companies have their own original designs, and more small companies copy large brands." In addition, in Zhu Changling's view, " Everyone can realize that copying others is wrong. "
Gao Fei, executive director of Shuangye Furniture, also believes that "the development of many furniture industries comes from drawing on foreign and domestic designs. This phenomenon is still common before seven or eight years." Qi Lin, President of Beijing Ronglin Shijia Furniture Company It is considered that "plagiarism is becoming more and more serious." "Some plagiarism by some unknown small businesses that live on the line of survival, even if we cannot tolerate plagiarism from mature brands with independent research and development capabilities."
Plagiarism damages original brand
Since plagiarism has been around for a long time, why have conflicts occurred frequently in the past two years? The industry believes that this is related to the development of the brand and increased competition. "In the past, the competition was not so fierce. Everyone did their own thing, even if there was plagiarism, there was no direct impact, and basically nothing happened." Gao Fei believes that as the brand awareness of companies that adhere to originality and self-development has increased, market share has gradually expanded Inevitably, there will be positive contact with the infringing company, "it will be very directly hurt".
He explained that when the market share of the brand expands and products are distributed in mainstream furniture stores, the situation of coexisting with the plagiarized brand will occur. Zhu Changling said, "The price of plagiarized products is low, and there are situations that affect sales." But Gao Fei believes that this is only a small part of the damage. "Some not only copy the appearance, but also copy the craft. Over time, they will get closer to the original. At this time, they will bite the original brand." He said that in China, there is not much attention to furniture patent rights, consumers You can only know whether the product is original through the storefront, and the "verbal propaganda" of the plagiarism is the most deadly to the brand. "This is a great destructive impact on the integrity and development of the entire industry." Gao Fei said. Qi Lin also believes that plagiarism of some brand enterprises with R & D capabilities cannot be tolerated. "This is very unfavorable for the development of the entire industry."
Awareness raises the company to stand up for rights
People in the industry believe that the fundamental reason why more and more enterprises pass laws to protect their rights and interests lies in the growth of enterprises and the enhancement of their own consciousness. "When companies that insist on original design are strong, they will gradually pursue market position and right to speak, and they have begun to claim their own intellectual property rights." Gao Fei believes. Yu Xiusu, vice chairman and secretary general of the Beijing Furniture Association, also believes that the gradual enlargement and strengthening of original enterprises is an important factor in the increase of furniture patent rights protection cases.
Qi Lin analyzed that in addition, the litigation targets of furniture intellectual property rights in recent years have become larger and there are many successful cases, which has inspired many furniture companies and made them stand up for their rights.
In the case of patent infringement of furniture appearance, the most unbelievable thing is that both companies hold the patents of their products and refer to each other as "infringement", and even sue each other in court to stage the "Rashomon" incident. And furniture infringement cases are often associated with words such as "hype" and "malicious slander". There are also many people who say that the reason why more plagiarized companies swallow their courage is that the patent lawsuit for furniture appearance is difficult to fight. Where is the difficulty? People in the industry believe that apart from some objective factors, awareness of rights protection and knowledge are particularly important.
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