Recently, as the leader of China's industrialized home improvement, the Rising Sun decoration has been frequently operated. In addition to the introduction of the overall home decoration of the Rising Sun, the Rising Sun once again subverts the pricing rules of the traditional home improvement market, and proposes that “700,000 villa decoration needs only 500,000 price†to lead the return of the mansion decoration. The law of the market shocked the entire Suzhou home improvement industry. Xiaobian had the opportunity to interview Mr. Sun Youfu, the chairman of Jiangsu Xuri Decoration Group, and listened to his profound interpretation of the deep meaning behind this series of “big movesâ€.
[Q]: Sun Dong, hello, first of all, please briefly introduce the Rising Sun Villa Research Institute.
[Sunrise Decoration Sun Youfu]: Our Rising Sun Villa Research Institute was established in 1999 and has been in business for 15 years. As a high-end design agency of the Rising Sun Decoration Group, the institute aims to serve the elites of the society and create a high-quality home life. Under the leadership of Dean Zhang Huiping, more than 10 researchers including Qin Kepeng and Li Pei focused on the study of residential decoration culture. And practice, not only experienced in the overall project design of villa design, but also have unique and in-depth insights on the local needs of Suzhou, combined with meticulous and responsible service attitude, in the Sucheng villa owners circle has long been famous, and more The sub-organization organized design learning training at home and abroad, and cultivated a large number of domestic design elites, and won numerous awards for home decoration design at home and abroad. Always leading the trend of home decoration.
[Q]: Why did the Rising Sun put forward the slogan of “big house, looking for the sun, more favorable�
[Sunrise Decoration Sun Youfu]: It has been a year since the launch of the "Overall Home Improvement" in the Rising Sun. The "Overall Home Improvement" is the result of the industrialization of the Rising Sun for ten years. In this year, we let more popular customers enjoy the preferential treatment. However, for the owners of the big house, we feel that the industrialization results of the Rising Sun should also benefit them even more. Perhaps there is a traditional concept that villa owners do not care about money, as long as the quality is good, do not care how much. In fact, the main house required for the decoration of the mansion villa, the total price of the decoration is high, and the construction management cost in the decoration of the mansion is relatively flat, and there should be more concessions. Therefore, we have proposed such a concept on the Rising Sun, hoping to truly achieve a win-win situation for both the company and the owners.
[Q]: What are the value breakthroughs brought by the Rising Sun Villa Research Institute to the villa owners?
[Rising Sun Decoration Sun Youfu]: This time we proposed "700,000 large-scale home decoration 50 million price", with the total price of 700,000 large house decoration, the overall supporting cost of the main material accounts for about 60% of the total cost, and the sun is in the main material. At least 160,000 yuan can be saved, plus a minimum of 40,000 management fees. The cost of 700,000 renovations is only 500,000 at the Rising Sun. The advantage of the industrialization of the Rising Sun is fully highlighted! For the large houses with more than 500,000 yuan, the design will be handled by the researcher of our villa design institute. The total price will reach 300,000, and the design fee will be 80%, and the total price of the main material will drop by 3%. The total price is high. At 500,000, you can enjoy the design fee of 30,000-50,000 scholars to fully cover the project, and then enjoy the 5% discount on the main material, and save 10% of all expenses.
[Q]: What impact does the Rising Sun have on this home industry?
[Rising Sun Decoration Sun Youfu]: In the traditional home improvement market, villa decoration has always been a profitable "fat". In order to earn more, many home improvement companies deliberately raise design fees, use high-priced materials, and calculate engineering quantities... This kind of behavior of “eat big households and slaughter big households†makes the owners of big houses not get fair treatment like ordinary owners. We saw such a situation in the rising sun and felt that our mission and responsibility were even more difficult. We believe that the concept of “industrialization of large-scale decoration†will completely subvert the pricing rules of the traditional market, and at the same time correct some unhealthy trends in the market and promote the more standardized development of the Suzhou home improvement market.
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