Wu Ronghua, general manager of Boyang Home Textiles Co., Ltd. shared his thoughts and opinions on the trend of home textile e-commerce industry, Boyang home textile team management and mobile e-commerce layout in the 2014 brand e-commerce (Haiyan) summit.
“Doing home textile for 15 years has different feelings every year. In the past year, I feel that e-commerce has gradually moved from the original blue ocean to the Red Sea. The gross profit has been decreasing and the competition has become more and more bloody. In this bloody competition, many enterprises are losing. The things that I pursued in my original stage, or the road I wanted to pursue before, this is worth pondering." Wu Ronghua pointed out.
He believes that the future home textile competition will be more intense, and there will be market space, but there is no market segment. “A comprehensive brand will monopolize the market, and other living spaces will become smaller and smaller.â€
As for the situation of Boyang Home Textiles, Wu Ronghua revealed that in the past four or five years, Boyang Home Textiles has basically grown at a rate of 10 times and dozens of times in the first three years. At this stage, the growth rate is only 3%. Forty, this can also be seen as a development bottleneck for Boyang Home Textiles.
Wu Ronghua said that from 2013 to 2014, Boyang Home Textile's e-commerce business is more inclined to online marketing and product development.
For mobile e-commerce and WeChat e-commerce, Wu Ronghua's attitude is to remain calm and actively try. “Feeling e-commerce is the most impetuous industry. The attitude towards this thing (refer to WeChat) is: Regardless of the true proposition or the pseudo-proposition, it is possible to try according to the idea. I hope we are the first echelon, of course it is easy to do so. tuition."
He analyzed that the current means of attracting customers by WeChat, Tmall and JD is largely focused on consumer subsidies, but he believes that even if this subsidy is cancelled, consumers will stay on the mobile phone, so the card mobile terminal Still necessary.
Editor in charge: Shanghai GO Jiaju
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