Sales highlights in the lock industry

At present, the demand for lock products in the domestic and foreign markets is also different. The demand for high-end padlocks in China is not large, but it is favored by merchants in developed countries such as Europe and the United States, and there are more foreign trade orders; the sales situation of mid-range locks is gratifying ( For example, with the characteristics of Arab and other national handles, pull rings and other products), due to its style matching, moderate price, fast shipping and other characteristics, the volume of foreign trade is relatively large, mainly exported to Japan, South Korea and other countries and the Middle East; motorcycle Locks and medium-to-high-end wire locks are basically warming up in the domestic and foreign markets and gradually becoming stable; middle and low-end padlocks are mainly sold to the Middle East or other domestic markets (such as Guangzhou, Shanghai, Wenzhou, etc.), and the products are in the cities of the surrounding areas. Replenishment is the main; medium and low-end chain locks, small and convenient ring-shaped bicycle locks are favored by foreign businessmen, and the sales volume is gratifying. With the arrival of the tourist boom, the password locks that are convenient to carry and suitable for travel show the strong momentum of domestic sales and foreign trade, mainly sold to the Middle East and domestic Guangzhou; in addition to ordinary lock products, the price is higher and has special functions. The sales of magnetic card locks (such as hotel computer control locks) and fingerprint locks are generally trending. Craft locks (such as personalized star portrait key blanks; craft code locks with cartoon images; decorative antique craft locks), various styles with ethnic style handle locks, ball locks, etc. It has become a recent sales highlight.

Although the lock industry has good extroversion and stable products, there are still various difficulties and problems: First, the locks are labor-intensive enterprises, the degree of specialization is not high, the entry threshold of the industry is low, and the price is low in the fierce market competition. The competition is getting worse and worse, which brings hidden dangers to the further improvement of the quality of the locks. Second, the lock industry in the market is mostly medium and low-end products. The market competition of such products is strong and the price is transparent. When there are cases such as rising raw material costs and multi-party bidding, manufacturers often cut corners and lead to returns. Disputes such as refusal to pay for goods, resulting in the loss of customers. Third, the price of metal raw materials such as copper and zinc has risen sharply, which has brought great cost and sales pressure to the lock industry with low profit margin.

If the lock industry wants to gain an advantage in the market competition, actively looking for raw material substitutes will become a trend to ease the cost pressure of the lock industry. It is understood that the raw materials of locks are mostly zinc and copper. In order to reduce the cost, aluminum or aluminum alloy can be used instead. In the market, the price of aluminum is similar to that of zinc, but aluminum is lighter than zinc, so the same amount of aluminum or aluminum alloy. More locks can be made. The cost of the product is reduced, and it does not have much impact on the quality of the lock itself. It is necessary to actively develop high-grade locks. With the continuous deepening of China's opening up to the outside world, high-end buildings are developing rapidly, and the prospect of high-end locks market is optimistic. In addition, China's high-end hotels, hotels and other locks are still dependent on imports, the domestic high-end lock market is still controlled by the ocean lock, in this regard, our products are currently not competitive. The accumulation of the lock industry has reached the level of qualitative change, and should be developed to high-end, high-tech locks, and some enterprises should break away from low-level price wars and launch a new round of technical competition. Finally, we must actively look for potential markets in the lock industry. At present, the mechanical locks in the market mainly include spherical door locks, handle locks and mortise locks, while mortise locks are superior to other locks in terms of anti-theft performance and application range, so they are more versatile. With the improvement of the living standards of ordinary people and the improvement of housing conditions, it is decided that the door lock will inevitably become the "leader" of the lock market. In addition, in recent years, with the continuous expansion of China's auto industry, the development of car locks has attracted more and more attention from many enterprises and car consumers. The development prospect of car locks is extremely broad.

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