Rishun Furniture Plaza officially settled in Shanghai on January 1, 2014

 

The latest news on January 6th that Haier's Rishun Furnishing Plaza officially settled in Shanghai on January 1, 2014. This is also the second furnishing plaza of Rishun after Qingdao opened. At the same time, relying on the online and offline linkage model of Rishun e-commerce has also opened the tip of the iceberg.

 

 

It is understood that the Rishun Home Plaza integrates O2O experience, free WIFI, intelligent logistics, one-stop installation, and provides more customized solutions.

 

Wang Yuefeng, general manager of Rishun Household Services Company, has his own opinion. He believes that, unlike the mature home O2O model such as Melaleuca, Rishun puts more emphasis on the connectivity and integration of online e-commerce website rrs.com and offline squares.

 

It is noted that the current rishun e-commerce website rrs.com has been launched in a low-key manner, and the customer service office has learned that the website has been officially launched in September 2013. However, due to the lack of publicity and promotion, little is known to the outside world.

 

Judging from the content display of the main station, home appliances that rely on the Haier system still occupy a large leading position on the Rishun e-commerce platform, and home furnishing and building materials and other products are introduced into the supplier model and developed toward a platform-based route.

 

Regarding the management and control of home furnishing brands, Ririshun Home Furnishing conducts strict quality inspections from the goods entering the warehouse to leaving the warehouse, so as to reduce the losses caused by the return of goods. On the other hand, Rishun Household realizes the visualization and sharing of the service process through the system, allowing users to check the status of orders online.

 

In addition, with the breadth and depth of coverage and the market share in the home appliance field in the past, Rishun Logistics has provided rich experience and technical support for home e-commerce assembly.

 

Industry insiders pointed out that the transition from home appliances to home furnishing is not only an important turning point for the horizontal expansion of Rishun, but also a key node for Haier Group's transformation from home appliance brand retailers to the Internet and platformization.

 

In 2014, the competition in the home building materials market also transformed the competition between traditional channels into a strong online and offline game. Traditional home furnishing giants, including Red Star Macalline and Actual Home, have adopted a similar approach with Rishun Home Furnishing. While traditional businesses have been integrated with the Internet, they have sought to defend the leading position and voice of channel vendors in the home furnishing category.

 

Whether Rishun Home can use O2O's power to break through the encirclement is still to be tested by the market.

 

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