Outdoor furniture channels or follow the "big buyer + simple store" model

On July 23, 2011, the house was closed in Hangzhou, and a year ago, the house actually vowed to the store operation that it was definitely profitable. The sudden closure of the store caught the merchants by surprise. This incident, one can't help but think of a piece of news titled: "Taizhou Dejia Home Plaza is on the verge of bankruptcy, the management of the world is evaporating", the future development of chain stores is intriguing.

On the one hand, there are large furniture stores that are in trouble and unable to continue to operate: on the one hand, there are a large number of new stores opening for the first time. In 2010, Red Star Macalline attracted investment from many stores and opened more than 30 stores. The number of stores opened in the past year is the sum before 2010. At the same time, in 2010, Yuexing Furnishing proposed the "100-store plan"; Juran Home also issued a statement in the second half of 2011: In the next 5 years, Juran Home will expand to "Hundred Stores".

Large-scale stores seem to have some "advance and retreat" situation, which really makes a lot of enterprises and business! Puzzled. Although the various stores are still running, and even spread to the second and third tier markets, but what if they are settled in a "Hangzhou store" or "Taizhou store"? And outdoor furniture companies choose to set up sales channels in the store Is the atrium and comprehensive store the most suitable channel model for outdoor furniture?

"Non-stop" store expansion

In recent years, the expansion of furniture stores has intensified. Taking Chengdu, Sichuan as an example, there are 25 furniture distribution stores in Chengdu , large and small, with a total business area of ​​nearly 100 million square meters.

On March 1, 2011, Red Star Macalline Fangbei Shopping Center opened. It is the second super-large home building materials store opened by Red Star Macalline in Shijiazhuang after Heping Store. It has five floors above ground and two floors underground, totaling 180,000 square meters. The total investment is 400 million yuan. In addition, last year, Red Star Macalline Group will open five more chain stores in Hebei Province, and the pace of expansion has not stopped.

Actual House will also be stationed in Shijiazhuang, Hebei Province. On April 19, 2011, some media learned that Actual House has signed a contract with Shijiazhuang Yijia International and officially entered Shijiazhuang. At present, the stores of Actual Home have spread to more than 20 capital cities across the country, including Beijing, Taiyuan, Chongqing, Shenyang, Wuhan, Xi'an, Kunming, Hohhot, Jinan, Harbin, etc.

In January 2010, in Dongming International Furniture Expo, there were only two chain stores, Jianhua Store and Xi'erhuan Store, in Shijiazhuang city area, with an operating area of ​​more than 80,000 square meters; on June 29 last year, Dongming International Furniture Expo Center Huai'an Store opened The business area is 38 square meters; in September 2011, Jinlilai Furniture City was officially listed as Dongming Furniture Huaian Jinlilai Store, with a business area of ​​40,000 square meters; on November 16, the same year, the East Second Ring Store was officially opened with a business area More than 100,000 square meters; On January 17, 2011, Dongming officially took over the Shimenzhuang Golden Gate Furniture City, with a business area of ​​40,000 square meters.

However, the expansion of the store has also caused some problems, making people feel that the store has "surplus". As for the outdoor furniture industry, even if the store is "surplus", the limited storehouse location still cannot meet the needs of the future outdoor furniture industry channel construction.

In this "mixed and mixed" situation, how will the furniture channel develop?

NANSHAN Solid Propellant Fastening System offers superior performance into hard concrete and steel. The design of Nanshan tool allows for actuation of fasteners without a piston and has demonstrated a fastening sucess rate of 100% in high strength concrete and steel.

Solid Propellant Fastening Tool

Solid Propellant Fastening Tool,High Quality Fastening Tool,Clamp Fastening Tool,Cable Tie Fasten Cutter Tools

Sichuan Nanshan Powder Actuated Fastening System Co., Ltd. , https://www.nanshanpat.com

Posted on