Need to improve China's hardware power tools products

Nowadays, the market competition is becoming increasingly fierce. The hardware tool market in China is facing a rapid growth situation. In order to be invincible in the commercial sea, many companies are making every effort to make a big fuss in marketing. This period of rapid turbulence is often the period when most opportunities arise. If you want to quickly occupy or expand the market, hardware tools need to break the sales situation, and domestic and foreign markets must grasp both. The old sales model that used to rely on low cost to grab the market can no longer be used anymore. Whether it is the enterprise or the distributor must be transformed, develop high value-added products, improve product competitiveness in order to deal with the current situation.

Electric tools are the most widely used hardware tools in the society. With the advancement of the times and society, the market for electric tools has been developing rapidly. At the same time, various types of electric tools have caused harm to consumers due to quality problems in various aspects. The requirements of the world's countries for electric tools on their markets are increasingly strict. The European Union has established a special 60745-1 standard for hardware power tools. Its purpose is to establish the specifications of hardware power tools and to regulate the technical specifications of power tools entering the European market so as to reduce or avoid the harm of power tools to consumers. Europe also introduced the Electrical Appliance Certification Act. All the specifications and series of power tool products exported by relevant companies to the European Union must be certified before the export and passed the EU Electric Appliances Directive. The products that are about to expire should be applied for certification in a timely manner. In addition, within the inspection time of power tools, companies need to do the preparatory work in advance. Enterprises need to accumulate experience in response, and the products involved will be adjusted accordingly according to EU regulations, otherwise they will be eliminated by the market.

In response, Luo Baihui, an industry expert, reminds companies to understand and master the laws and standards concerning the safety of electric tools in importing hardware tool importing countries, such as the latest EU standard for electric tools. Enterprises' product design and quality management personnel should be familiar with and understand standards. When developing and designing products, it is necessary not only to consider the shape and function of the product, but also to pay attention to the safety performance of the product in accordance with the inspection standards of the country of origin.

It can be said that we must fish. Hardware companies do not pay enough attention to channel establishment, brand promotion and maintenance; after-sales protection and after-sales service are not in place, or basically no after-sales service will directly affect the long-term development of the company. After-sales service is also a top priority. With good products and good reputation, proper brand promotion, establishment of own sales channels, brand promotion through agents, media cooperation and other channels. This requires each hardware company to use wisdom to dig for the company's own sales. At the same time as OEM production, we will accelerate the transformation of the industry and upgrade technology, improve product quality, and build our own brand and brand name.

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