In 2015, the furniture and home furnishing market has just experienced the “hegemony†and “shopping and fightingâ€, which has left most people in the industry with a lingering fear. However, some entrepreneurs who are deeply involved in market transformation needs and industry development trends have begun to quietly deploy and seek The key to the improvement of furniture after satisfying the use of functions and various styles: shape? Features? Texture? Still focusing on the experience? In 2016, the development of the furniture market is like going to a crossroads. How can I buy more functional all-round furniture than others? How to get the value-for-money furniture that meets the next value of strength?
Event one:? Furniture determines the area of ​​use
Event 2:? The identity of the room
With the improvement of consumption level and the admiration of the aesthetics of the public, people's requirements for the home are no longer limited to aesthetics. It reflects the taste, highlights the personality, and marks the individuality of the family. It becomes an inevitable choice for high-end people. As a result, home decoration, device design has also derived the exclusive design for individuals, but as the largest family-owned furniture, it seems that it is just a few styles, accidentally "collision" with neighbors. Different from small enterprises, they are trapped in the absence of professional designers. The large enterprises in the industry have begun to try different identity and art in multiple product lines. In 2015, as a leading company in the industry, Nanyang Hu has integrated the artistic aesthetics into product design through the R&D and design team. The diamond brilliance and quality are the blueprints that symbolize the life choices of the top people, and the “Blue Life†series is launched. In 2016, this style is even better, and the texture furniture that can express the owner's aesthetic taste and life concept can become the most precious boutique in the market.
Event three:? Customization has become the trend of the times
When the specifications of the proportion of the living room line and the shape of the owner's individual aesthetics are met, after these two key conditions appear, the "customization" can almost blurt out. The word “custom†originated from Savile Row and originated from the story of the traditional British clothing industry tailoring the dress for the upper class. With the improvement of the concept of mass consumption, the “customized†products gradually enter the ordinary family is considered to be the symbol of the ultimate quality. When "customization" and "furniture" are combined, it will completely subvert the furniture from production to use, from the past "find a place for the home" to "perfect use of this space", custom furniture for each inch of space enhanced It can accommodate and solve the problems of the beam on the wardrobe, the recessed fill, the oblique top problem, the obtuse angle space, etc. At the same time, it is more convenient to reflect the individuality in the detail design, and the “tailor-made†will become the final choice of the perfect furniture.
Event four:? Service to achieve exclusive personal
In the eyes of outsiders, the difficulty of custom furniture is the subversion of R&D and production from the perspective of products. However, in the eyes of the industry, the real “customization†value and key bottleneck is the torture of services. To achieve the perfect fit between furniture and home, practitioners need to accurately grasp the customer's needs or even think ahead. From the first moment when the customer enters the store, it is equivalent to invisibly obtaining a “housekeeper†preliminary planning, design suggestions, door-to-door room, and determination plan. Each link can be seamlessly connected, just like Nanyang Hu’s “Hu The name of the “housekeeper†service system is the same, the customer likes to choose a stealth “close-fitting housekeeper†for his home.
Event five:? Whole House Custom Theme Pavilion
It is reported that the leading brand of domestic furniture industry, Nanyang Hu, was the first to focus on “customizationâ€. Weilan International’s “Full House Customization†theme pavilion was grandly unveiled at the 4th floor of Hongxing Meikailong, Hexi District, Tianjin. Concerns from all walks of life, the local mainstream media Tianjin Satellite TV WeChat public platform specifically gave a report, this move has triggered the furniture industry's association with the development trend of 2016. Nanyang Hu, a brand with 23 years of solid wood furniture manufacturing experience, is the core product of the “Full House Customization†series theme pavilion with its high-end German-style classic Weilan International series, which also confirms the “custom furniture†furniture culture. Home, enjoy the real peak position.
The Nanyang Hu's Weilan International Collection features the expensive North American Burr Royal Forest Farm for black walnut logs, the black walnuts are light dark brown with purple, and the string cuts are beautiful large parabolic patterns. The selection process is extremely strict and complicated. After the original material has been screened to meet the standards, it is allowed to further process, and finally the exposed structure perfectly reflects the precious material. The comfortable and perfect humanized design will realize the ultimate ideal of the 2016 market for human space and perfect furniture. â€
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