A few days ago, the strategic cooperation agreement between Asia-Pacific Media and Claseen Floors of Germany was formally signed in Beijing. Chairman of the Board of Asia-Pacific Media Luo Heli, General Manager of Classen Group Joe Goralofo, Vice President of China Design First Design Institute Zhang Aiqing, Vice President of China Forest Products Industry Association Ye Kelin and other industry leaders witnessed the signing of the strategic agreement. The signing of the clasen strategic cooperation agreement will provide another strong channel for German classen flooring to develop the Chinese market. In addition, the classen floor Beijing designer salon ceremony has also been officially launched, and the classen floor Beijing marketing center will become an industry designer ’s The second home.
German flooring brand enters Chinese market with media
German classen group is one of the world's famous wooden product manufacturers. Its production base in Germany has an annual output of more than 70 million square meters of floor products. The products are sold to more than 80 countries and regions around the world. Joe Goralofo, General Manager of the Classen Group, introduced: "Classen has 56 patented technologies and ranks as the world's second largest laminate flooring manufacturer. In 1997, the Classen Group introduced the world's most advanced equipment and built it into production, waste, dust, thermal power generation, The cyclical "heat recovery" system controls the company's impact on the environment to the greatest extent. In addition, classen has a strong innovation ability, and there are new products every year, leading the production and design of flooring. Now, The annual sales of classen flooring have exceeded 500 million euros. "
The future flooring industry has huge development potential
As one of the strategic partners, the chairman of the board of directors of Asia-Pacific Media, Luo Heli, said that he will use the influence of Asia-Pacific media to make more Chinese consumers aware of classen. The media hopes to promote good products and let Chinese consumers enjoy good products. . Asia-Pacific media will use the brand influence to help the development of classic flooring in China. At the same time, Luo reasonable further analyzed the current situation and future development prospects of China's flooring industry. Because China's property market is tightly tied to the government and banks, it is determined that there will not be a "crash theory" in China's property market. Chinese residents' demand for houses will reach three per capita, and this number is still far from Not achieved, which means that the demand for flooring is very huge, then in such a huge demand, strong brand enterprises will stand out.
Flooring market calls for environmentally friendly materials
Zhang Aiqing, vice president of the First Design Institute of China Construction Design Group Co., Ltd., believes that the most important thing in the flooring industry is to comply with environmental protection and pay attention to the impact of flooring on health. Chinese designers are also gradually paying attention to diversified design. The environmental protection of materials also includes the convenience of material technology. The flooring market's call for environmentally friendly materials will never be outdated.
The article was edited and reported by Guangdong Building Materials and sourced from the Internet.
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