[Business Raiders] fingerprint lock shop business Raiders! Fingerprint lock dealer's gospel!

No matter which industry, the ultimate goal of the distributor choosing to join a brand is profitability, but not every dealer can do it. Many fingerprint lock dealers have always placed their profit expectations too high on the manufacturers when selecting franchise brands. Actually, whether or not they can make money depends on their own store management level. So, as a fingerprint lock dealer who wants to make money, how do you manage the fingerprint lock to join the store (experience store)? Here's a guide that may help you.

Raiders a, store location

Where should the fingerprint lock store be opened, enter the professional fingerprint lock market or choose a street store to operate independently?

In recent years, the rise of a group of building materials and home hypermarkets has reflected the changes in customer spending habits, that is, everyone is eager for one-stop shopping. Home renovations would have taken away a lot of time and effort from customers, coupled with the lack of buying experience for building materials products, then choosing to buy in the building materials market would be the safest way for customers to avoid making wrong decisions. Therefore, if you want to win more customers to enter the door, no matter what kind of fingerprint lock product you do, choosing to do business in the professional building materials market / home shopping mall will be much better than the street shop. Of course, if your street shop itself is close to the building materials market, it is a more perfect choice. (See if anyone here starts to feel that he was too random when selecting the original store!)

Raiders II, price strategy

You asked one hundred shop sales staff. What are they most afraid of? The answer to the question may be that 99 of them may say that the customer is too expensive. Is the price really scary? Why do every salesperson fear when it comes to prices? According to the survey, more reasons still lie in the decoration and daily management of the store. When the overall image of your store provides a sales atmosphere that allows customers to feel that there is room for bargaining, then no matter how much you stick to it, you will not want to make the deal. It is a very difficult thing. When a customer makes a purchase decision, the psychologically expected price will be affected by the level of decoration and specifications of the store.

In terms of products, the original and discounted prices have to open up the space so that customers have the sense of benefit they can obtain from buying. Based on the discounted price, leave a certain amount of profit for yourself to prepare for after-sale protection. In addition, the transaction price package does not include installation, to be flexible. If the product's profit is too large, the installation fee may be added, and the installation fee can be used to make up for it.

Raiders three, advertising and promotion

The high profile of “wine is not afraid of a deep alley” is not suitable for the sales environment of this era. Therefore, sales growth is necessary. Advertising and promotion are necessary. It has been found that the fingerprint competition industry's terminal competition is far more intense than product competition. Therefore, consumer interception has become the main way for major businesses to attract customers into stores. Even such interception has not only stayed in the building materials market, but has penetrated into the market. Newly opened in the community.

The timing of advertisements and promotions, such as the Mid-Autumn Festival of the National Day just past, is a good time for promotion. Another example, the next coming season, nothing more to take more flyers and business cards to the new occupation of the community more running, or if you see which district, directly in the community to engage in a temporary promotional points, are a good choice.

Raiders four, choose a suitable fingerprint lock brand with long-term development

There are some fingerprint lock dealers that pursue “profit” one-sidedly. Never considered the value-added and future competition of fingerprint lock brands. What makes money is very common. That means dealers are doing business. For the purpose of making money for themselves in the short term, there is no long-term development plan. If the selected branded products can be sold cheaply, they will not be considered as a consequence. However, fingerprint locks are not allowed to be ordinary products. It is related to the safety of people's lives and property. If you choose to join the fingerprint lock brand quality is not hard or malicious to cut corners, you will soon be able to kill the local market, and several after-sales services will be able to Earnings from previous periods devoured, and such practices tend to outweigh the gains.

Therefore, choose a suitable fingerprint lock manufacturer, brand and product are relatively appropriate to join, and together with the manufacturers to deepen the local market, the market to do it, the profits naturally have. Only the double harvest of profits and reputation is the long-term way to make money.

Raiders five, to the sales staff necessary training and incentives

Many dealers will complain about two issues. One is that it is difficult to recruit people; the other is that it is more difficult to keep people. The shortage of sales personnel and the low salesperson skills have become the most troublesome problem for many dealers. However, when we carefully understand the situation of the terminal, the problem is revealed. The fundamental problem is that the boss seldom pays attention to the characteristics of sales. It seems to give many sales personnel the opportunity to go out training, but the training content is not correct. The skill improvement is not helpful at all.

The fingerprint lock industry is different from the apparel industry and the fast moving consumer goods industry. It requires that the buyer not only has the ability to deal with transactions quickly, but also requires that the shopping guides have the ability to follow up with orders for a long time. Therefore, research on the sales process and sales order analysis of fingerprint lock products is A key breakthrough in improving the efficiency of shopping guide sales. In addition to solving the salesperson’s skill problems, they also need to think about how to stimulate the sales enthusiasm of the salesperson. The salesperson’s work ability and work attitude directly affect the final direction of the sales order, and the order often determines the salesperson’s income, and the income The improvement of the enthusiasm for sales staff has also played a good boosting role and entered a virtuous circle.

Of course, if you want to do a fingerprint lock market and run a fingerprint lock shop, there are still many details to pay attention to. You need to observe, think, and summarize in the daily business process. The fingerprint lock market is a market that is rapidly growing. If it is done well, it will be able to share more dividends in market growth. I hope everyone can share a good cup of tea in this upcoming market.

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