Briefly describe the future transformation direction of China's furniture industry

 

1. The large plant area formed by the current natural accumulation will change in the future. This change is based on two reasons:

(1) Due to the adjustment of industrial structure in coastal areas. Shenzhen Qianhai has a registered capital of 5 billion yuan. Qianhai has just sold a base price of 5.1 billion yuan and 100,000 square meters. According to the floor price, it is more than 10,000 yuan. It is still a wasteland.

(2) For endogenous factors, Guangdong enterprise bosses should have ideal ambitions, and they cannot favor Shenzhen. They must distribute production systems, distribution systems, and retail systems throughout the country. These are determined by two internal and external factors. Shenzhen has no room. Therefore, the future of manufacturing must be to the six provinces of Central Plains.

2. With the nationwide layout of the manufacturing industry, retail formats will also change. The better location in first-, second-, and third-tier cities may not be a good location in the future. With the renewal of cities and the difficulty of transportation, including people's consumption habits Changes, we have to consider what model is best. It must be suburban, home-integrated, casual, and experiential, and this way of shopping by the way. If there is such an area that can radiate to a radius of 300 kilometers, and the furniture brand is concentrated enough, the dealers with the property in hand are mainly dealers, which used to be a hypermarket. This model is called the scientific concept of development. Focus on the project of Xiao Kaixuan Golden Horse Triumph CBD in Zhengzhou, or the Anhui project led by Shenzhen Furniture Industry Association. This is a distributor. No matter how it develops in the future, the furniture industry is not a fast-moving consumer product. Offline transactions must have the problems of experience, distribution, installation and after-sales service. This agglomeration must be along the high-speed rail, with a dense population, convenient transportation, and a sufficient radius of radiation.

3. The future development trend is customization. Many dealers responded that the closet could not be sold now, it was not sold, it was taken away by others, who took it away? Take away for custom-made enterprises. In the future, can we grab the decoration field or the downstream home decoration field? The so-called customization is basically divided into two categories, one is called high-end customization, high-end customization is to meet people's high-end consumer's spiritual needs or material needs, such as Golden Phoenix, Alessandro, etc. There are also popular custom made better, such as Sofia wardrobe, Shangpin home delivery. In the past few years, all custom-made enterprises have grown well. Soon the listed companies will need a mid-term communiqué. The Sofia wardrobe may grow by 50% or 60%, and there is also a growth rate in Shangpin home furnishing, so it is difficult for dealers and factories to steal this piece for others.

4. The trend of home integration. Looking at these exhibitions today, the Shenzhen Furniture Industry Association wants to promote a model that integrates upstream decorative materials and furniture including downstream accessories so that they can maximize their benefits in the same space. It is possible for people to take away the part of customization, whether they can also grab other people's things, including whether they can grab the decoration field. A strong industry derived from Shenzhen is decoration. 80% of hotels are decorated by Shenzhen. But the decoration companies serving these parties often do not lead us, because furniture products are often dominated by their designers. If designers and soft services are strong enough, they can dominate them.

5. The furniture service industry will be separated from the manufacturing industry and become an independent industry with strong support for the manufacturing industry. This is beyond doubt. The success of Shenzhen Furniture Research and Development Institute is a successful example. In the past, the furniture industry was difficult, but the furniture R & D institute operated very well, and more and more people were looking for third-party services. The solid wood furniture design of the basic northern manufacturing enterprise is basically completed by Shenzhen, and their communication design system and service system design are basically provided by Shenzhen. (Editor: Peter)

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