It is understood that small and medium-sized enterprises mainly deal in middle and low-grade products such as paint-free doors and paint doors. These products have low profits, so they are rarely promoted and sales are limited. The large manufacturers mostly do solid wood doors, solid wood composite doors and steel doors and other high value-added products, these doors are more popular, and through media and other channels for publicity and promotion, sales channels, sales are better.
How can a wooden door company effectively carry out brand promotion?
1. Innovation Design Product R&D In the market competition, companies must not only innovate in marketing methods, but also promote product development through product innovation. For example, Apple's products range from computers to iPods to ipones, which seamlessly combine product design, marketing, and user experience. According to statistics, in 2007, Apple's earnings rose by 75%, and stocks rose by 146%. Not only did the new products sell well, it also drove sales growth in the computer business.
2. Take a Name Before branding, first give the product a suitable name. In the wood doors industry with many products and brands, the good name is particularly important. The brand name is part of the product, company strategic plan, is innovative, strategic, and requires long-term testimony. Before the consumer does not come into contact with the product, the brand name must first be heard, touch the soul of the consumer, and resonate with the customer, so that the product or brand can stand out.
Under the premise of not planning design and packaging experience, find a professional planning and design company to help companies plan and design packaging. TATA, stars, and panpan in the wooden door industry are easy to remember and read well. Packaging design must also be matched with brand positioning and brand strategy.
3. Planning sales outlets Sales outlets (whether dealers or directly operated stores) are the best brand advertisements and window images of the wooden door factory located in the building materials market. Enterprises should design a uniform store image, company VI, employee clothing, sales training, service training, and sales process as far as possible, play a good role in the role of the window, and copy matured standard stores to various regions.
4. Brand Increment Strategy If a company wants to make a big business, it must expand the market. If it wants to expand the market, it needs to be a big brand. In marketing, brand building belongs to the strategic level, which is high investment and high returns. There is a rule of brand operation that is 1+1 >2. As long as the brand is established successfully, its extended brand and derivative brand can all be used. The company's product line can be extended and the market can be bigger. In the brand building, it is necessary to pay attention to, first of all, should establish the company's core brand, focus on nurturing, long-term adherence; secondly to establish the brand core culture and core values, long-term adherence; once again to establish the core brand appeal, long-term adherence; finally determine the above After three points, investment and propaganda, long-term adherence. If the brand's operating content is ever-changing, giving consumers dazzling feeling, the brand image will not be able to accumulate, and strong brands will not be established. The brand identity should be friendly and open. For a brand, the most important thing is to increase the brand's popularity in the minds of consumers and cultivate the brand's affinity.
How can a wooden door company effectively carry out brand promotion?
1. Innovation Design Product R&D In the market competition, companies must not only innovate in marketing methods, but also promote product development through product innovation. For example, Apple's products range from computers to iPods to ipones, which seamlessly combine product design, marketing, and user experience. According to statistics, in 2007, Apple's earnings rose by 75%, and stocks rose by 146%. Not only did the new products sell well, it also drove sales growth in the computer business.
2. Take a Name Before branding, first give the product a suitable name. In the wood doors industry with many products and brands, the good name is particularly important. The brand name is part of the product, company strategic plan, is innovative, strategic, and requires long-term testimony. Before the consumer does not come into contact with the product, the brand name must first be heard, touch the soul of the consumer, and resonate with the customer, so that the product or brand can stand out.
Under the premise of not planning design and packaging experience, find a professional planning and design company to help companies plan and design packaging. TATA, stars, and panpan in the wooden door industry are easy to remember and read well. Packaging design must also be matched with brand positioning and brand strategy.
3. Planning sales outlets Sales outlets (whether dealers or directly operated stores) are the best brand advertisements and window images of the wooden door factory located in the building materials market. Enterprises should design a uniform store image, company VI, employee clothing, sales training, service training, and sales process as far as possible, play a good role in the role of the window, and copy matured standard stores to various regions.
4. Brand Increment Strategy If a company wants to make a big business, it must expand the market. If it wants to expand the market, it needs to be a big brand. In marketing, brand building belongs to the strategic level, which is high investment and high returns. There is a rule of brand operation that is 1+1 >2. As long as the brand is established successfully, its extended brand and derivative brand can all be used. The company's product line can be extended and the market can be bigger. In the brand building, it is necessary to pay attention to, first of all, should establish the company's core brand, focus on nurturing, long-term adherence; secondly to establish the brand core culture and core values, long-term adherence; once again to establish the core brand appeal, long-term adherence; finally determine the above After three points, investment and propaganda, long-term adherence. If the brand's operating content is ever-changing, giving consumers dazzling feeling, the brand image will not be able to accumulate, and strong brands will not be established. The brand identity should be friendly and open. For a brand, the most important thing is to increase the brand's popularity in the minds of consumers and cultivate the brand's affinity.