According to the statistics of the latest online survey, although the actual sales of wood flooring in China accounted for only 25% of the total floor decoration materials, 90% of netizens participating in the survey stated that they would be interested in purchasing wooden flooring in the future and consumers’ demand for wood flooring. It has shifted from simple functional requirements to cultural needs.
Liu Shuozhen, CEO of Life Home Group, said that the results of this survey confirm the life family's judgment on the future development trend of the wood flooring industry. As early as two years ago, based on the foreseeable changes in the wood floor market, life homemakers made strategic adjustments to their R&D, production, and sales strategies in a timely manner, enabling the sales floor of living homes to increase by 50% year-on-year in 2009. The overall growth rate of the industry is more than 8 times.
Today, social development has stepped into an era of individuality and self-assertion. The criteria for consumers to select products has changed from "I need to, I choose" to "I like it, I choose it". It is against this backdrop that the floor consumption has undergone a transition. Consumers have turned from buying large-scale, traditional industrial products to pursuing the personalization and fashion sense brought about by handmade floor production. It is understood that life family attaches great importance to the development of fashion products, Mannington series Rubik's Cube is a floor that people can express their personality. This kind of floor has an unpredictable paving method that allows users to participate in the creation of the beauty of the living room. It can not only enhance the personality of the owner, but also allow the owner to fully feel the pleasure of creation.
From the Baroque antique floor to the Mannington series of Rubik's Cube, every major product innovation of the living family will break the industry's and consumer's perception of the floor concept and create a new and huge market. While living families have more choices for consumers, they have also added more value-added products and added cultural value to their products, pushing the industry forward to the high end of the industrial value chain.
In order to improve the cultural expression of the wooden floor itself, the wooden floor with limited structure and shape and the limited creative space has been transformed into a cultural product. The living family has adopted the method of “jumping out of the floor to see the floor and jumping out of the border to see the floorâ€. Ancient culture, western classical culture, modern culture and other art forms draw inspiration from nutrition and creativity.
Among the living R&D teams, there are not only the leading experts in the domestic flooring industry such as Wang Jun, the Mannington Design Advisory Team in the United States and other top professionals in the industry, but also well-known fashion designers from France, professors from the Fine Arts Academy of Tsinghua University, and well-known domestic Baroque musicians, explorers, travellers, and others who seem to have nothing to do with the flooring industry.