All the paint channels are defective. Which kind of sales is more suitable for their own development? At present, there are 10 kinds of marketing channels in the paint market. However, there are almost certain loopholes and certain risks exist. How to carry out channel innovation becomes the most important issue to be solved.
At the Coatings Marketing Forum, Yue Wangkun, the Secretary-General of the China Coatings Industry Association, pointed out the concerns of current coating companies and pointed out that the current Chinese coatings industry is facing a period of strategic transformation. Under this special condition, companies must improve and must focus on channels.
There are as many as 10 channels in the paint market, but it is difficult to make people worry.
According to statistics, the total annual production of Chinese coatings has gradually increased from 1.81 million tons 10 years ago to more than 9 million tons. The annual growth rate has been rising year by year, making it a veritable paint producing country. With such rapid growth, paint companies face a development bottleneck, that is, there are many channels, but it is difficult to make people "save the worry."
“Including building materials supermarkets, direct sales stores, decoration companies, online group purchases, and engineering channels. Currently, there are as many as 10 kinds of marketing channels in the paint market, and there are many, but it is very difficult for coating companies to control them.†Guo, general manager of the company's marketing department, fell drastically at the forum. For example, he pointed out that taking building materials supermarkets as an example, entering this channel requires a lot of entrance fees, promotional fees, advertising fees, etc., which leads to the need to put up the price, this up the company's competitiveness in terms of price is gone, Business will certainly be affected.
Even if they enter the traditional building materials stores to open stores, paint companies are also facing challenges. Manager Guo said that in the 1980s and 1990s, the establishment of a store in a store did a great job of promoting the brand, but now the display effect of the store has exceeded the sales effect, and the function of the store has shifted, which leads to sales personnel. From waiting for the door to become active and start to go to the community to promote, leading to the separation of personnel and customers, the store's influence gradually weakened.
The paint industry innovation channel model has become an urgent matter. At present, China's paint industry sales channels mainly include stores, self-operated stores, network marketing, joining agents and experience halls. However, with the gradual development of the market and the continuous changes in the situation, these four models have gradually revealed their respective drawbacks. The innovative marketing model has become an urgent task for the paint industry.
The paint sales store is one of the traditional marketing models favored by most brand paint companies. However, paint manufacturers need to be customized, take a long time, and have a long capital chain. Paint manufacturers are struggling with cash flow. In addition, coupled with the strong position of the store, and the store began to gradually stepping into the paint industry, the other paint brands in the store have exclusivity, so the relationship between the store and the supplier is subtle, the contradiction is imminent. However, it is undeniable that the current store is still one of the preferred marketing channels for many paint companies. The huge driving force of the sales of paint products on the market has caused many paint brands to “stopâ€.
A survey of self-operated store sales model shows that some large-scale paint brands choose self-operated stores as the “secondary road†for marketing channels. Coating company self-operated stores push the interpretation of the brand and promote the culture to the extreme. This is one of the main reasons why most paint companies value self-operated stores. “Self-operated stores are not “all things good.†He is mainly used for large-scale paint companies with large-scale production.†Because the self-operated stores require large up-front investment, the company’s cash flow is a test. Furthermore, site selection is one of the major factors that need to be considered by self-operated stores. Traffic conditions and consumer groups all determine the success of self-operated store locations.
The rapid development of coating network sales has become a new darling of the coatings industry due to its increasing strength and the unique advantages and characteristics of online marketing. In particular, in terms of its own characteristics of paint products, online marketing has a unique advantage in building brand awareness and reputation.
The era of “marketing specialization†in the channel management coatings industry has come in recent years. The “management of channels†has only started to really start in the industry. For the name of channel management, many industry friends may have heard it for the first time. It naturally follows the further specialization of the marketing function as the industry develops. It is also a response to the marketing model of our local companies. Proposed.
Especially for emerging companies, due to the late entry into the market leading to the late establishment of the channel system and a relatively large gap from the competitors, channel customers’ demand for business promotion is extremely strong, and companies cannot rely on the natural growth of customers. Instead, they must Customers are effectively promoted. In a hostile environment, a greenhouse will be set up to allow seedlings to grow without impunity, and to promote the growth of the company in a way that achieves customer success.
For the coatings industry, the emergence of such new marketing functions as channel management shows that the specialization trend of paint marketing has become more and more obvious, and the specialization era of market operations has arrived.
At the Coatings Marketing Forum, Yue Wangkun, the Secretary-General of the China Coatings Industry Association, pointed out the concerns of current coating companies and pointed out that the current Chinese coatings industry is facing a period of strategic transformation. Under this special condition, companies must improve and must focus on channels.
There are as many as 10 channels in the paint market, but it is difficult to make people worry.
According to statistics, the total annual production of Chinese coatings has gradually increased from 1.81 million tons 10 years ago to more than 9 million tons. The annual growth rate has been rising year by year, making it a veritable paint producing country. With such rapid growth, paint companies face a development bottleneck, that is, there are many channels, but it is difficult to make people "save the worry."
“Including building materials supermarkets, direct sales stores, decoration companies, online group purchases, and engineering channels. Currently, there are as many as 10 kinds of marketing channels in the paint market, and there are many, but it is very difficult for coating companies to control them.†Guo, general manager of the company's marketing department, fell drastically at the forum. For example, he pointed out that taking building materials supermarkets as an example, entering this channel requires a lot of entrance fees, promotional fees, advertising fees, etc., which leads to the need to put up the price, this up the company's competitiveness in terms of price is gone, Business will certainly be affected.
Even if they enter the traditional building materials stores to open stores, paint companies are also facing challenges. Manager Guo said that in the 1980s and 1990s, the establishment of a store in a store did a great job of promoting the brand, but now the display effect of the store has exceeded the sales effect, and the function of the store has shifted, which leads to sales personnel. From waiting for the door to become active and start to go to the community to promote, leading to the separation of personnel and customers, the store's influence gradually weakened.
The paint industry innovation channel model has become an urgent matter. At present, China's paint industry sales channels mainly include stores, self-operated stores, network marketing, joining agents and experience halls. However, with the gradual development of the market and the continuous changes in the situation, these four models have gradually revealed their respective drawbacks. The innovative marketing model has become an urgent task for the paint industry.
The paint sales store is one of the traditional marketing models favored by most brand paint companies. However, paint manufacturers need to be customized, take a long time, and have a long capital chain. Paint manufacturers are struggling with cash flow. In addition, coupled with the strong position of the store, and the store began to gradually stepping into the paint industry, the other paint brands in the store have exclusivity, so the relationship between the store and the supplier is subtle, the contradiction is imminent. However, it is undeniable that the current store is still one of the preferred marketing channels for many paint companies. The huge driving force of the sales of paint products on the market has caused many paint brands to “stopâ€.
A survey of self-operated store sales model shows that some large-scale paint brands choose self-operated stores as the “secondary road†for marketing channels. Coating company self-operated stores push the interpretation of the brand and promote the culture to the extreme. This is one of the main reasons why most paint companies value self-operated stores. “Self-operated stores are not “all things good.†He is mainly used for large-scale paint companies with large-scale production.†Because the self-operated stores require large up-front investment, the company’s cash flow is a test. Furthermore, site selection is one of the major factors that need to be considered by self-operated stores. Traffic conditions and consumer groups all determine the success of self-operated store locations.
The rapid development of coating network sales has become a new darling of the coatings industry due to its increasing strength and the unique advantages and characteristics of online marketing. In particular, in terms of its own characteristics of paint products, online marketing has a unique advantage in building brand awareness and reputation.
The era of “marketing specialization†in the channel management coatings industry has come in recent years. The “management of channels†has only started to really start in the industry. For the name of channel management, many industry friends may have heard it for the first time. It naturally follows the further specialization of the marketing function as the industry develops. It is also a response to the marketing model of our local companies. Proposed.
Especially for emerging companies, due to the late entry into the market leading to the late establishment of the channel system and a relatively large gap from the competitors, channel customers’ demand for business promotion is extremely strong, and companies cannot rely on the natural growth of customers. Instead, they must Customers are effectively promoted. In a hostile environment, a greenhouse will be set up to allow seedlings to grow without impunity, and to promote the growth of the company in a way that achieves customer success.
For the coatings industry, the emergence of such new marketing functions as channel management shows that the specialization trend of paint marketing has become more and more obvious, and the specialization era of market operations has arrived.
Gold Plated Claw foot Free Standing Galaxy Shower Bath,Plastic Adult Bath Tub,Square Walk In Bathtub
Slion Industrial Co., Ltd. , http://www.cnbathtub.com