One thing is to run building materials home shopping malls, busy decoration, selection of building materials, picking furniture is a matter of torture, can stay at home, at home comfortably to design a decoration design, building materials, product mix and furniture accessories with a program ?
Now, this kind of online marketing platform that can interact with consumers is becoming a favorite of the Red Star Meikailong, East China Decoration City, Dongfang Decoration City, Dongming Decoration City, Haoyijia and Other building materials home stores.饽 饽 , , , , , , , , , , , , ,.
Expand new channels for online marketing
After many years of prosperity, the home market began to cool down. Consumers are increasingly waiting to see their emotions, sales are no longer leaps and bounds, and the building materials circulation industry is full of challenges and variables. Whoever innovates and upgrades in time will have the opportunity to become the leader in the industry competition.
Specific to the innovation and breakthrough in online marketing channels, there is a phenomenon that deserves attention. That is: Regardless of whether it is a national chain enterprise or a local company around the country, everyone’s starting point is not much different.
A person in charge of a building materials store said that at present, everyone is very optimistic about network marketing, are increasing investment in this area, to see who can do it well in the future, can develop network marketing from a concept, a slogan to real Help companies run important marketing channels.
It is understood that at present, all major building materials home stores have built their own brand website. As for how to use the traditional concept of a corporate website for information distribution, it becomes a marketing channel that fully interacts with readers and has marketing capabilities. The answers given by each family are not the same.
Red Star Meikailong Global Home Life Plaza Planning Department Network Operations Commissioner revealed that shopping malls not only participate in Suzhou Group buy network 4 times ~ 5 times the overall network of group purchase, is also planning the devaluation of a virtual overall home improvement service, consumers You can go to the Red Star Macalline to build a real home by following the virtual design and buying the real product.
Some building materials cities with considerable local scale are also increasing their capital investment and establishing their own network operation teams to completely separate the concept of corporate websites and online marketing. They not only set up corporate websites that specialize in promoting corporate culture and publishing internal information, but also set up specialized websites that play a role in marketing channels.
Internet Marketing Will Bring Changes to Home Retailing
The prevalence of home network marketing, in addition to the intensified market competition, businesses eager to break through the factors, the deeper reason is that consumers' ideas and methods of consumption are changing.
According to the introduction of Shan Xi, the head of Suzhou Group Buying Network (Shanghai Group Buying Network Suzhou Station), more and more netizens agree with the online group purchase of the building materials home market. Group purchase is the result of three-way wins, and merchants win by quantity, consumers also because Participate in group purchase to obtain higher cost-effective products, but also one-stop purchase of materials required for full decoration. However, at present, the group buying market is rather confusing. In terms of Suzhou, there are currently as many as ten sites for organizing the purchase of building materials, and many of the activities of the group buying network are all rented event venues. The group buying activity is over, the quality of the products has problems, and the merchant services Problems, these are not given by the third party to supervise. At present, in the Suzhou market, only Shanghai Tudou.com Suzhou Station has established a fixed service center and a relatively complete supervision service system, which allows consumers to feel comfortable and comfortable.
Internet marketing services still need to be improved
Although the outlook is promising, it is also necessary to avoid the errors and drawbacks in development. Faced with the advantages and disadvantages of online marketing, many people in the industry are blunt.
Compared with cities such as Beijing, Shanghai and Tianjin, the advantages of online marketing in some small and medium-sized cities have not yet been clearly demonstrated. Consumers' online spending habits need to be cultivated. At present, online marketing of companies in some small and medium-sized cities still mostly stays at the primary level of group purchase and promotion information release. There is very little interaction with consumers and sales volume is limited.
In addition, the network marketing is not perfect compared with the traditional store marketing channels in the service and other aspects, and the integrity issue is also one of the key factors affecting the network marketing. At present, the integrity of online marketing is still difficult to solve, and there may be problems such as confusion. And more people in the industry bluntly stated that many companies did not effectively integrate the network and physical stores, and did not do a good job of publicity, making most consumers not understand what companies can enjoy online consumer services.
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