Hardware industry best marketing model analysis

In the fierce market competition, in order to gain more market share, some hardware tools manufacturers began to test water e-commerce. In 2014, e-commerce will become the best sales model for hardware tools companies.

Speaking of the sales model of hardware and tools companies, there are no exceptions to wholesale, retail, and online sales. Wholesale and retail sales are more traditional sales methods, and online sales are emerging sales methods. Today, and in the future, it is widely used by hardware and tool companies. Look good!

Although there are currently more than 6,000 hardware and tools companies in China, most of them are mainly low-end products or OEM OEMs. High-end products and branded products are still controlled by Europe and the United States. In the fierce market competition, in order to gain more market share, some hardware tools manufacturers began to test water e-commerce, and more are taking a wait-and-see attitude. Linyuan squid or retreat network? Zhao, a hardware tool manufacturer, said that in 2014 he placed the hope of expanding sales on the e-commerce platform and hoped to increase sales through the e-commerce platform. According to Mr. Zhao, his hardware tool factory has relatively shallow qualifications. Compared with some veteran hardware tool manufacturers, he is weaker in terms of customer source and market, and he only has to expand sales channels and obtain more through online marketing. More sales will lay the foundation for future development and upgrading.

For small and medium-sized hardware and tools companies, e-commerce is undoubtedly the best choice for expanding sales channels and increasing sales. Not only does it have a wide market, it also has less input costs. But in the face of numerous e-commerce platforms, what kind of e-commerce platform can hardware companies choose to achieve the desired results? There are many e-commerce platforms, but the overall view is nothing more than a comprehensive e-commerce platform and an industry-wide e-commerce platform. A comprehensive e-commerce platform covers a wide range of areas.

The industry e-commerce platform is an e-commerce platform specifically targeting the hardware tool industry and is more targeted. Comprehensive e-commerce platforms and professional e-commerce platforms have their own advantages and disadvantages. However, in terms of development trends, professional e-commerce platforms are more suitable for hardware and tools companies.

Small and medium-sized hardware and tools companies develop e-commerce in order to increase sales and save costs. The charging mode of most e-commerce platforms today is membership and advertising. Whether or not you get a ticket on the platform, you have to pay as long as you register as a member or push an inquiry for you. This is a disappointment for small and medium-sized hardware and tools companies to get a list through the e-commerce platform, which in turn has caused some hardware and tool companies to disappoint the e-commerce platform.

There are also many e-commerce platforms that spotlight the needs of users and overcome the shortcomings of the e-commerce platform, introducing a pay-per-action model. For example, a hardware tool factory shop, a hardware tool manufacturer can not only register for free, but also can enjoy a free list, if the hardware tool manufacturer does not reach a deal, then a penny is not received, if the transaction is reached by the percentage of turnover One charge. The hardware-factory-factory store pay-for-effects model not only helps small and medium-sized hardware tool makers get orders, but also significantly saves on sales costs.

According to a newly published research report, 2014 global brand manufacturers will increasingly expect the market to sell online, and this year’s sales growth from Taobao’s Double 11’s is not difficult to predict. In 2014, e-commerce will become the best hardware tool company. Sales model.