Hardware accessories account for more than decoration of major brands can improve profits

"I did not expect home hardware to be so expensive. I always thought that I could get a few hundred dollars." Xiao Yong, who has just joined the family, has recently encountered trouble. Xiao Yong's new house is more than 50 flat one bedroom. After careful planning, he sets the cost of decoration materials to about 30,000 yuan. Unexpectedly, in the process of purchasing materials, he found that the door locks, hinges, handles and other home hardware cost more than 3,000. This expenditure was not originally estimated by him. "It seems that the original budget of 30,000 affirmed. It is not enough."

“This type of overrun is common among those who first renovated,” designer Bo Shang told reporters. In modern home decoration, people tend to invest more financial and material resources in the selection of large items, and often overlook some of them. Hidden eye hardware options and budget. In general, if it is a flat-installed two-bedroom house within 100 square meters, the medium-priced hardware will be used. The hardware cost will account for 10%-20% of the cost of the entire renovation materials, and this cost cannot be reduced. Bo on the proposed consumer in the decoration, in the selection of taps, door locks, hinges and other key home hardware must use high quality, a small hinge, it determines whether a door can be long The key to flexible opening.

In the past, home hardware more emphasis on its mechanical properties, rust, moisture resistance, fatigue properties of moving parts and other qualities. In today's increasingly demanding personalization and integration of home furnishings, apart from satisfying the above-mentioned functionalities, furniture hardware must also have an eye-catching ornamentation and overall integrity with the overall home improvement style. Take the most common handle, the current market in addition to stainless steel handle, there are black, bronze, light chromium, pearl nickel plus transparent paint, in the shape, there are European, Chinese, conventional, shaped, etc. , to meet the diverse needs of consumers. What's more, following the introduction of a value of 108,000 pure gold handles in 2008, at the 2009 International Building Materials Decoration Fair, Hao Shanghao International Group has launched a 2-carat diamond handle. The development trend of furniture hardware decoration is evident.

The status of hardware in the home is so important, but the domestic high-end home hardware market and the profitable brand market are mostly occupied by imported hardware companies. The reporter found during the market visit that the hardware accessories of major brands of furniture and cabinets were basically covered by imported hardware companies such as Blum, Hettich and other European companies. The use of German or Italian hardware accessories became the second only to the plate. The biggest selling point.

Li Guohua, Secretary General of Cabinetry Committee of the All-China Federation of Industry and Commerce, told reporters that in the past few years, the trend of domestic “outward” development of home hardware companies was more obvious. With the vigorous development of the domestic cabinet industry and bathroom industry, most companies began to pay attention. In the vast domestic market, export to domestic sales has become the focus of the company's strategic development. Zhang Dongli, chairman of the China Hardware Products Association, pointed out that at the time there were many companies in the industry, but due to the low cost and fierce competition, most companies were relying on reducing the price of their products to obtain the market, and as a result, corporate profits fell to a very low level. Basically, only one can maintain production, but it is difficult to make money. The result is low product prices, low added value, and low profits. As a result, companies do not have enough funds to maintain sustainable development. Progress will make it harder for the industry to improve, resulting in unsatisfactory quality and poor quality. Enterprises do not have enough funds to ensure that product design and technological content can not be improved, plagiarism and acceptance of orders from overseas companies have become the ultimate choice for business survival. This will inevitably lead to the absence of domestic hardware in the high-end market.

With the development of the market, home hardware companies are deeply aware of this, "in the future our goal is to deeply intervene in the domestic high-end market, we have been doing research." A long-term OEM manufacturer believes that a hardware manufacturer Due to long-term export abroad or for foreign investment, many domestic companies are very strong in product quality. “The key is to change the previous practice of remanufacturing and light branding, and strengthen brand management capabilities and strategic awareness of corporate image so that it can certainly achieve its due market position.”