With the development and popularization of network technology, the network platform for people to communicate is also becoming more and more diverse. From E-mail to QQ to blog Weibo to WeChat, people have multiple choices for online communication. However, such fast update speeds make people's eyes more and more critical.
Therefore, first, furniture companies want to keep fans on WeChat, they must be updated from time to time to meet the needs of fans for new things. Second, furniture companies must realize that WeChat is only used as promotional information, corporate news and other information. The carrier of the release, but can not be completely used as a platform for brand building; third, if furniture companies want to realize e-commerce through WeChat, they must first solve the problem of integrated services such as offline transportation and paving; Fourth, furniture enterprises It is possible to maintain existing dealers through WeChat and improve the after-sales service system.
Recently, the reporter visited from Zhengding's furniture base. The person in charge of Lekun Furniture Micro-Marketing said: In the field of WeChat marketing, we insist on not arbitrarily chasing the net and not excessively pursuing the number of fans, just want to let existing and potential customers know about Le Kun is doing things and services. This practice of Lekun Furniture on WeChat is a code that furniture companies should learn from now. Because furniture companies and WeChat marketing are still in the stage of acquaintance.
Many furniture companies test the water and set the WeChat marketing
Today, there is always a place on the corporate poster for the WeChat QR code. Smartphone users can add the other party as a friend by scanning the QR code. It is reported that dozens of furniture companies such as North American Sofa, Xinxin Sofa and Yuankun Sofa of Zhengding Furniture Co., Ltd. have opened the WeChat public platform of the enterprise, established the official WeChat account of the enterprise, and began to get involved in WeChat marketing.
Lekun sofa is an early enterprise involved in WeChat marketing in the industry. As early as the beginning of 2012, it began to test WeChat marketing. The main content of the promotion is the news of terminal dynamics, promotional information and prize-winning activities. According to Jiuzheng Building Materials Network, Lekun Furniture has received a good sales effect through WeChat before the arrival of many festivals.
Furniture companies have been involved in WeChat marketing. WeChat is not only used for communication, but people have also discovered its commercial value. Many furniture companies have taken the first step to create a WeChat platform. They print the company's QR code on the posters, so that consumers can see at a glance. Just scan the company QR code to learn about the company's dynamics and events. .
Can the furniture industry and WeChat marketing become a positive result?
At present, dozens of furniture companies have opened the company's WeChat public platform, established the official official WeChat account, and began to get involved in WeChat marketing. For the entire furniture industry, "WeChat Marketing" is still in the initial stage of knowledge, so companies that want to increase sales and even their reputation must not scatter the net for fans. The most important thing is to let existing and potential customers know about What the company is doing and services.
Using WeChat as a channel to promote WeChat will definitely help corporate propaganda and brand marketing. However, how to use WeChat in furniture companies and how to use WeChat for marketing, there are still few materials and cases for reference. WeChat is not like the training of some training institutions. Through marketing, it can bring many times of growth to our business and the brand image reaches tens of millions of exposures. This completely distorts the essence of marketing and the myth of WeChat. Their set of content that is applied to Weibo marketing and placed in e-commerce training will not bring any substantial effect to the company's WeChat operation. Therefore, enterprises must understand the target audience when they are involved in WeChat, and develop a strong promotion plan while clearly positioning.
Responsible Editor: Shanghai GO Jiaju Source: Internet
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