HC Security Network News HC Security Network: your company this new conference theme is "fine-chi," Jiang always ask for "fine-chi," the theme we Baring is how to interpret it?
Mr. Jiang : “Fine†refers to Seiko's creation of sophisticated products. In the past 23 years, Baring has paid great attention to product quality from product development to material selection to the entire production process. It pays attention to every detail of design, R&D and production process, while paying attention to natural development. Regularity, reducing energy consumption; "Chi" refers to technology and intelligence. After the development of the first intelligent door lock in 2007, Baring has been continuously developed in recent years, and is more user identification, security and management. Intelligent locks, such as password locks, fingerprint locks and face recognition locks, etc., strive to meet the growing needs of users and provide more convenient and more imaginative futures for people's lives...
HC Security Network: Which new products do we mainly show at this new product launch? What is the difference between the new products on display compared to the previous products?
General Jiang: At this new product launch, we exhibited intelligent products, including UF-61, MF-51, MF-52, ET-31S and NF-21. Compared with the previous products, these are all intelligent products, which are more intelligent and convenient in the user experience. For example: UF-61 We adopt the dual-system dual-circuit design scheme independently developed to make the door lock circuit more reliable and the door lock safe. Sexuality is improved. EZ-31S not only realizes door lock networking for remote query and status management, but also organically links with smart curtains, lights, switches, electrical appliances, etc., and makes "home" more intelligent according to customers' habits. All of our design and development combine the current user experience to provide users with smarter products that are more convenient, safe and user-friendly.
HC Security Network: Compared to traditional mechanical locks, what are the specific advantages of smart locks?
General Jiang: First of all, the anti-theft is stronger. The opening of the traditional lock requires a key, and the key of the smart lock can be such a variety of unique and unique unlocking methods such as a proximity card, an ID card, a password, a fingerprint, and a face recognition; secondly, it is more convenient and quick. Finally, beautiful and stylish. Different from the traditional lock design, the smart lock looks beautiful and looks good for a variety of decoration styles. The design of the smart lock is also in line with the pursuit of aesthetics and fashion by modern people on the premise of ensuring the practicality of the product.
HC Security Network: What do you think of the smart lock market?
General Jiang: China is now vigorously developing the Internet of Things. Intelligent buildings, smart homes and smart locks will be the key areas for future development. For the time being, most of the customer base of smart locks is still concentrated on organizing users. From the beginning of the hotel to the current real estate, villas, institutions, enterprises, etc., the smart lock market of ordinary home users still has great development. space. The continuous development of China's real estate has also had a positive impact on the development of smart locks. After 80, 90, it has gradually become the backbone of home purchase. As more and more technological elements are integrated into daily life, more contact technology For them, smart locks will surely become the choice of most people. In general, the smart lock market is constantly spreading in the organization of users, while the popularity of home users is still very promising.
HC Security Network: Domestic lock market, the door lock brand is numerous and messy, we Baring has been committed to building its own brand, then, how do you think the company should operate its own brand?
General Jiang: The brand needs time to settle. To run your own brand, the most important thing is to make products first. Good products are the basis for the survival of the brand. For the enterprise, the key to brand building is the product, the product is not good, and the brand is talked about. Secondly, to find the brand positioning, we must clearly position our brand when creating the brand, just like the tyrant. Ling is positioned in the middle and high-end locks; once again, it is necessary to create a core competitiveness, just like IBM's service capabilities, Toyota's refined capabilities, Mercedes-Benz's mechanical design capabilities, no core competitiveness, the brand lacks soul, it is difficult to surpass Competitors of the same type; the operation of the brand is a gradual process, which is a process of continuous accumulation. It has different tasks at every stage of brand creation. The company needs to follow the different development stages of the brand, different development goals, and continuous and consistent management. Brand.
HC Security Network: In an increasingly competitive market, how does Baring handle the relationship between quality, brand and service to achieve sustainable and healthy development?
Mr. Jiang: Good quality is an important guarantee for an enterprise to be in an invincible position in a highly competitive market. We are committed to improving the brand's visibility while maintaining quality, and ensuring the simultaneous development of quality and brand with quality service. Baring is constantly striving for excellence in product quality, and has carried out a series of innovations and changes in its services to achieve customer recognition of Baring's quality, brand and service. Really from the customer's needs, spending power and satisfaction, thus enhancing the brand awareness and reputation of Baring.
HC Security Network: Everyone knows that Baring has come to today, there are already twenty-three years, then, what kind of corporate values ​​lead the Baring people to do better?
Mr. Jiang: Our company always adheres to the people-oriented principle. We always cherish and respect the contribution of every employee. We adhere to the principle of being pragmatic and trustworthy, down-to-earth and stress-oriented; in the requirements of every detail, we strive for excellence, believe that there is no best, only more Good; we focus on the customer's concern and satisfaction, and treat customers with sincerity and initiative;
We pursue new ideas and technologies, and continue to innovate and exceed expectations. These values ​​have always led our Baring people to constantly strive for excellence and make breakthroughs again and again.
HC Security Network: What kind of vision do you expect from Baring's future?
Mr. Jiang: In the future development, Baring will continue to build the "China's smart door lock leading brand" as the corporate goal, the biological face recognition lock, intelligent interior door lock and smart home perfect docking as the company's research and development direction , to bring more intelligent, convenient and user-friendly products to more users.
HC Security Network: What are the characteristics of the new products that we think of the new products that we have launched? Is there anything that can be used by the user?
Mr. Jiang: With the popularity of smart locks, many users choose to replace smart locks, but before they encounter the problem of replacing the smart locks, they have to change the door or the engineering volume is very large. And our new UF-61 allows users to quickly and easily replace mechanical anti-theft locks without changing holes. This brings great convenience to the user.
HC Security Network: At the press conference, I took a closer look. The work of Baring Lock is very delicate and the touch is very good. The overall experience is very good. What are the main processes we use?
General Manager Jiang: Our products mainly use industrial-grade motherboard design, fully automatic SMT process, and the surface of the main board adopts three special treatments; the surface of the lock body adopts imported automobile spraying technology, which is beautiful and durable.
HC Security Network: What are the main marketing channels for our products?
General Jiang: We have online and offline marketing as a whole. Online is mainly the website and Tmall, Jingdong and other platforms; offline we have many dealers and physical stores across the country. Our sales network has been formed through a combination of online and offline sales.
HC Security Network: As the person in charge of marketing, how can you effectively manage the team?
General Jiang: When it comes to team management, the first thing I want to mention is communication. Good communication can enable the entire team members to collaborate effectively, and promote the team to further develop the problem in order to achieve the goal, and constantly optimize the way they work. Then it is learning. As a supervisor, you must first take the lead in learning. If the supervisor stops learning, then employees are hard to be motivated. Secondly, set challenging goals, talk to employees about goals, growth, and opportunities, but don’t talk about learning. Finally, give advice, but not Finger-to-hand, encourage employees to challenge their limits; talk about motivation. I am concerned about whether employees can achieve results in their work and whether they can be promoted at work. I hope that team members are excited and proud of his work. What I really need to do is to let them know the value of the work, support them to get the results, and applaud the actual results.
Editor in charge: Li Jin
Kn95 Respirator,Kn95 Filters 3D Mask,Kn95 5 Layers Cup Face Mask,Nonwoven Cloth Kn95 Face Mask
Jiangmen anjian biotechnology co. LTD , https://www.anjianmask.com