The hundred-footed worm died without being stiff. This sentence is used to describe the current home store. Since 2010, China's home building materials store has entered the "cold winter": sales decline, cost increases, and some stores even have a dilemma. In the past two years, affected by economic downturns, real estate regulation and other factors, the operating pressure of home building materials enterprises has further increased, and some foreign giants have begun to shrink their fronts and even withdraw from the Chinese market.
Local home building materials companies are also struggling for the same day. Around 2012, there were more than a dozen home stores closed in Beijing alone, while others moved stores to suburbs with lower rents.
Judging from the sales situation in 2013, the past two years of “May 1st†and “Eleventhâ€, the most favorable time for promoting sales has passed two-thirds, and most home store feedbacks are relatively deserted. "The so-called 'Golden September and Silver 10', but this year's National Day is no different from the off-season." A home building materials dealer lamented.
Jinhua Decoration General Manager Tang Jie also sent a message on Weibo: "National Day, Nanjing home improvement market, building materials market, furniture store is a bit cold, cold streets, cold shopping malls, cold home people! No system management The company will withdraw from the market in the upcoming reshuffle of the hurricane. At present, the home improvement market has entered a stage of not living well and not being able to die."
Sales have fallen, and rents, labor, utilities, and other expenses have increased year by year. Dai Sheng wooden door dealer Chen Xiaojiang has a shop of more than 100 square meters in a home building materials city in Changzhou. Due to the general downturn in the home building materials industry this year, this shop has become a heavy burden for Chen Xiaojiang. “The investment in the decoration is not counted. The labor costs, water and electricity costs and management fees are 6000~7000 yuan per month, in addition to the monthly rent of 10,000 yuan.â€
Undoubtedly, the home building materials store is like an old giant, the glory of the past is gradually dimmed, and the transformation of the business is imminent.
Since the beginning of this year, many traditional home building materials stores have tried to transform and develop. In April, Red Star Macalline Group announced its entry into commercial real estate, creating a comprehensive shopping mall brand called “Aegean Sea†that integrates shopping, dining, entertainment and leisure.
On September 6th, the home chain brand actually announced that the “Ouhua Shangmei Hotel Supplies Marketâ€, which will be taken over from the former Oriental Home, was renamed as “Justan Shangwu Hotel Supplies Cityâ€, which was operated and managed by Shangwu Company, which is owned by the Real Estate. It is understood that the hotel supplies the city mainly engaged in kitchen equipment, ceramic tableware, bedding, lobby supplies, cleaning supplies, hotel furniture and other hotel supplies.
It can be seen that the traditional home building materials have been transformed from the home building materials store to the concept of “big homeâ€. In addition to pure home building materials, it increases the functions of shopping, entertainment, catering and so on to attract passengers. The industry believes that this comprehensive shopping mall will become the transformation trend of the future home building materials store.
Local home building materials companies are also struggling for the same day. Around 2012, there were more than a dozen home stores closed in Beijing alone, while others moved stores to suburbs with lower rents.
Judging from the sales situation in 2013, the past two years of “May 1st†and “Eleventhâ€, the most favorable time for promoting sales has passed two-thirds, and most home store feedbacks are relatively deserted. "The so-called 'Golden September and Silver 10', but this year's National Day is no different from the off-season." A home building materials dealer lamented.
Jinhua Decoration General Manager Tang Jie also sent a message on Weibo: "National Day, Nanjing home improvement market, building materials market, furniture store is a bit cold, cold streets, cold shopping malls, cold home people! No system management The company will withdraw from the market in the upcoming reshuffle of the hurricane. At present, the home improvement market has entered a stage of not living well and not being able to die."
Sales have fallen, and rents, labor, utilities, and other expenses have increased year by year. Dai Sheng wooden door dealer Chen Xiaojiang has a shop of more than 100 square meters in a home building materials city in Changzhou. Due to the general downturn in the home building materials industry this year, this shop has become a heavy burden for Chen Xiaojiang. “The investment in the decoration is not counted. The labor costs, water and electricity costs and management fees are 6000~7000 yuan per month, in addition to the monthly rent of 10,000 yuan.â€
Undoubtedly, the home building materials store is like an old giant, the glory of the past is gradually dimmed, and the transformation of the business is imminent.
Since the beginning of this year, many traditional home building materials stores have tried to transform and develop. In April, Red Star Macalline Group announced its entry into commercial real estate, creating a comprehensive shopping mall brand called “Aegean Sea†that integrates shopping, dining, entertainment and leisure.
On September 6th, the home chain brand actually announced that the “Ouhua Shangmei Hotel Supplies Marketâ€, which will be taken over from the former Oriental Home, was renamed as “Justan Shangwu Hotel Supplies Cityâ€, which was operated and managed by Shangwu Company, which is owned by the Real Estate. It is understood that the hotel supplies the city mainly engaged in kitchen equipment, ceramic tableware, bedding, lobby supplies, cleaning supplies, hotel furniture and other hotel supplies.
It can be seen that the traditional home building materials have been transformed from the home building materials store to the concept of “big homeâ€. In addition to pure home building materials, it increases the functions of shopping, entertainment, catering and so on to attract passengers. The industry believes that this comprehensive shopping mall will become the transformation trend of the future home building materials store.
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