Dark-colored luxury hardwood furniture (only mahogany furniture is part of it), as a traditional Chinese solid wood furniture, has a long history, exquisite workmanship, is not only a treasure of the country, but also today's luxury furniture consumer goods, reflecting the continuation and development of mahogany furniture culture. However, mahogany furniture, like stamps, orchids, and pu-erh tea, had to be thought-provoking by people in the industry, from cherishing to collecting, from collections to investment, from investment to speculation, and finally bursting in frenzied speculation.
Lack of understanding of dark luxury hardwood furniture Consumers are vulnerable to “flickerâ€
As early as in the Ming and Qing Dynasties, China's expensive hardwood began to be scarce. At present, the most expensive luxury hardwoods in China are Thailand, Laos, rosewood (redwood), Vietnam, Cambodia, Burma's yellow pear and African redleaf rosewood.
High-grade mahogany furniture is not only a cultural pursuit, but also a symbol of status and quality of life. It is not only environmentally friendly, aesthetically pleasing, durable, value-for-money, and can be handed down for collection. This is not what ordinary furniture can handle, but also many things. The speculators have a long time to play with the "gimmick". However, there is a disconnect between the industry and the national standard in the production process. For example, everybody in the production is used to calling it a "woody rosewood," but the national standard does not recognize the name, and it uses the scientific name "sowwood." The scientific name is often used only by people who engage in academic research. Furniture employees are often carpenters, painters, and even business owners are often unable to accurately say why the product material.
In other words, the luxury hardwood furniture industry has a relatively high level, but after all, it is a niche consumer. In addition to a few “knowledgeableâ€, most consumers do not have sufficient knowledge and understanding of dark luxury hardwood furniture. Therefore, it is easy to understand why the speculators “flickerâ€.
New standard introduced Luxurious hardwood furniture into the adjustment period
At the beginning of 2008, the report about “Passing Hainan Pears and consumers being cheated by nearly 10 million†was immediately disclosed by CCTV and caused an uproar across the country. The most important was hard luxury furniture, which rose in the last two years. In June, At the mahogany furniture exhibition held at the Shanghai New International Expo Center, hundreds of millions of dragon beds and arhat chairs made people speechless. But after all, it was more spectators and fewer orders. An industry source told the author that "after this year, despite the fact that mahogany furniture has dropped by about 10% to 30%, it is still unable to save the market. On the one hand, the downturn in the upstream real estate industry and the stock market encounters a 'bear market'. On the one hand, it is the hyper-promotion of mahogany furniture in the past two years, so that consumers will be vigilant and will not easily get shots."
The industry standard for "dark luxury hardwood furniture" has been revised and officially implemented on September 1, 2008. The new standard requires each manufacturer to indicate on the label the product name, model specification, implementation standard number, inspection qualification certificate, production date, permanent factory label, and so on. One of the main drafters of the "dark luxury hardwood furniture" industry standard, Zhu Ping, secretary general of the Redwood Professional Committee of the Shanghai Timber Industry Association, said in an interview with the SouFun Household Reporter: "The purpose of setting a new standard is to protect the interests of consumers and to promote clarity. Consumption, promote the healthy and steady development of the industry."
Recently, the reporter visited a number of stores such as Jiubang International Home Furnishing, Shengyuan Earth Home City, Xujiahui Furniture World, and World Trade Furniture. Most of the mahogany companies did not completely implement the new standards, and some salespersons did not even know that there were new standards. Introduced. The huge shopping malls are extremely crowded and show signs of fatigue during the period of adjustment of famous and expensive furniture.
The return of price to rationality is the way out
During the adjustment period of the luxury furniture industry, the most serious “labor pains†were not companies that spearheaded speculation, but companies that followed suit. Chen Chenfeng, deputy general manager of Winbond and Yuzun, revealed to reporters: “The market of the previous two years was very good. Many companies followed suit and sold a large amount of goods at high prices. Now the prices have plummeted, and after the year, the number of caskets dropped by about 30 percent. The leaflets have been reduced by about 50%. Many companies following the trend have been 'locked up' and there has been a cash flow shortage, leading manufacturers to either close down or downsize.
There will be speculation in the development of certain industries with a certain value, such as calligraphy, porcelain, tea, and orchids. However, some speculative products that are more ridiculous will erase the goodwill of consumers and even cause the entire market to fall. "This year's adjustment is not necessarily a bad thing. It makes it difficult for companies to reflect on how products should go. It is also a lesson for companies that follow suit: Only the return of value and the return of prices to rationality can make the industry out of its current predicament. "Liu Huiru, senior editor of "Art Furniture" magazine said.
Lack of understanding of dark luxury hardwood furniture Consumers are vulnerable to “flickerâ€
As early as in the Ming and Qing Dynasties, China's expensive hardwood began to be scarce. At present, the most expensive luxury hardwoods in China are Thailand, Laos, rosewood (redwood), Vietnam, Cambodia, Burma's yellow pear and African redleaf rosewood.
High-grade mahogany furniture is not only a cultural pursuit, but also a symbol of status and quality of life. It is not only environmentally friendly, aesthetically pleasing, durable, value-for-money, and can be handed down for collection. This is not what ordinary furniture can handle, but also many things. The speculators have a long time to play with the "gimmick". However, there is a disconnect between the industry and the national standard in the production process. For example, everybody in the production is used to calling it a "woody rosewood," but the national standard does not recognize the name, and it uses the scientific name "sowwood." The scientific name is often used only by people who engage in academic research. Furniture employees are often carpenters, painters, and even business owners are often unable to accurately say why the product material.
In other words, the luxury hardwood furniture industry has a relatively high level, but after all, it is a niche consumer. In addition to a few “knowledgeableâ€, most consumers do not have sufficient knowledge and understanding of dark luxury hardwood furniture. Therefore, it is easy to understand why the speculators “flickerâ€.
New standard introduced Luxurious hardwood furniture into the adjustment period
At the beginning of 2008, the report about “Passing Hainan Pears and consumers being cheated by nearly 10 million†was immediately disclosed by CCTV and caused an uproar across the country. The most important was hard luxury furniture, which rose in the last two years. In June, At the mahogany furniture exhibition held at the Shanghai New International Expo Center, hundreds of millions of dragon beds and arhat chairs made people speechless. But after all, it was more spectators and fewer orders. An industry source told the author that "after this year, despite the fact that mahogany furniture has dropped by about 10% to 30%, it is still unable to save the market. On the one hand, the downturn in the upstream real estate industry and the stock market encounters a 'bear market'. On the one hand, it is the hyper-promotion of mahogany furniture in the past two years, so that consumers will be vigilant and will not easily get shots."
The industry standard for "dark luxury hardwood furniture" has been revised and officially implemented on September 1, 2008. The new standard requires each manufacturer to indicate on the label the product name, model specification, implementation standard number, inspection qualification certificate, production date, permanent factory label, and so on. One of the main drafters of the "dark luxury hardwood furniture" industry standard, Zhu Ping, secretary general of the Redwood Professional Committee of the Shanghai Timber Industry Association, said in an interview with the SouFun Household Reporter: "The purpose of setting a new standard is to protect the interests of consumers and to promote clarity. Consumption, promote the healthy and steady development of the industry."
Recently, the reporter visited a number of stores such as Jiubang International Home Furnishing, Shengyuan Earth Home City, Xujiahui Furniture World, and World Trade Furniture. Most of the mahogany companies did not completely implement the new standards, and some salespersons did not even know that there were new standards. Introduced. The huge shopping malls are extremely crowded and show signs of fatigue during the period of adjustment of famous and expensive furniture.
The return of price to rationality is the way out
During the adjustment period of the luxury furniture industry, the most serious “labor pains†were not companies that spearheaded speculation, but companies that followed suit. Chen Chenfeng, deputy general manager of Winbond and Yuzun, revealed to reporters: “The market of the previous two years was very good. Many companies followed suit and sold a large amount of goods at high prices. Now the prices have plummeted, and after the year, the number of caskets dropped by about 30 percent. The leaflets have been reduced by about 50%. Many companies following the trend have been 'locked up' and there has been a cash flow shortage, leading manufacturers to either close down or downsize.
There will be speculation in the development of certain industries with a certain value, such as calligraphy, porcelain, tea, and orchids. However, some speculative products that are more ridiculous will erase the goodwill of consumers and even cause the entire market to fall. "This year's adjustment is not necessarily a bad thing. It makes it difficult for companies to reflect on how products should go. It is also a lesson for companies that follow suit: Only the return of value and the return of prices to rationality can make the industry out of its current predicament. "Liu Huiru, senior editor of "Art Furniture" magazine said.
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