After contacting with brands in some industries and communicating with owners through multiple channels, we found that the cabinet industry has developed rapidly in recent years. Most brands have expanded on a large scale and the market has gradually matured. However, behind the prosperity, the current status of the cabinet industry still has many problems. These problems have brought huge resistance to the development of the industry and affected the healthy development of the industry. At the same time, the majority of owners are susceptible to damage to their interests when they consume cabinets.
Industry lack of self-discipline highlights disorderly competition
Some brands were exposed by the media and spread rapidly in the industry. Some even deliberately enlarged the newspaper and posted it in a prominent place in the store; a brand CEO had been out for many days, and there were rumors that he would close the shop. In daily sales, some business guides are willing to maliciously attack competing brands and even slander other brands in order to achieve sales. The industry is helpless about this phenomenon. Some people pointed out that "if this phenomenon is not improved for a long time, it will be the biggest flaw for the development of the industry."
In fact, the disorderly competition in the cabinet industry also exposed a lack of self-discipline in the industry. The cabinet industry has not developed for a long time, and the local brands have no industry-influential brands, so they have not been able to form a cabinet with the main content. Related associations or institutions. It is difficult for brands to have the opportunity to communicate with each other and work together for the development of the industry.
"Local manufacturing" has become synonymous with low-end cabinets
Although the production characteristics of cabinet products are different from other industries, non-local manufacturing will inevitably lead to increased costs due to product transportation. At the same time, the generally small scale, poor equipment, and primitive production standards have made it difficult for Nanchang's cabinet industry to achieve substantial development.
In the current market situation, the vast majority of cabinet merchants are reluctant to mention the place of product production, generally emphasizing production at the headquarters or outside. Industry insiders admit that this is also a true portrayal of Nanchang's cabinet industry. After all, compared with other cities, the cabinet industry is still in the initial development stage in Nanchang. But the direction of "local manufacturing" is not wrong, because for Nanchang consumers, "local manufacturing" of cabinets is more in line with consumer demand.
"Consumption rebate" is the industry's "unspoken rules"
Since Huawei cabinets first proposed the "refusal of consumption rebates", the topic of the industry's so-called designer channel high rebates has once again become the focus. Earlier, individual brands, and even leading brands in the industry, had established a large home-like designer promotion marketing team with high rebates. When the two positions are close to opposing sales strategies, does it reflect the cruel market competition of the cabinet industry? For consumers, what kind of cabinet products to choose only need to consider the price?
Marketing is a means of brand market competition, no matter what form is to increase product sales, increase its product market share and brand influence. However, no matter how the product is sold, the interests of consumers should be the priority of all mature brands and enterprises. Otherwise, consumers will eventually let individual brands that do not know how to respect consumers disappear from the market.
Miscellaneous brands flood the market and brands fall into the trap
Coming to Ruzi Road, which is known as a "cabinet street", in addition to individual top brands such as Kebao Boloni, Dafan's "sound and shadow" cabinets almost gathered in the Nanchang market. The strength of the cabinet brand matches the quality, price and service of the product. The good service and the price of the big brand products are expensive. The relative price is more affordable and there are gaps in product quality and service.
For those brands that are influential throughout the country, the current status of the Nanchang market is not ideal. Whether it is the consumption ability, or the industry environment, especially the difference of the owner's cupboard consumption concept, many businesses have a hidden secret. And the impact of too many small brands and even miscellaneous brands on the industry market has further exacerbated the market share of brand cabinets.
Raw materials determine the quality of cabinets
In a small-scale sheet processing factory in Xiaolan Industrial Park, the reporter learned that nearly half of the cabinet businessmen's production boards were from the factory, mainly chipboard veneer processing. In addition, in the areas around Xiaolan Industrial Park and Jingdong, some cabinet processing plants that are not conspicuous and have no brand names are running day and night. With the assistance of industry insiders, the reporter felt the processing scene of individual brands on site. The rudiment of the scene made one wonder whether the magnificent cabinets displayed in the store halls showed whether the noble cabinets came from such a workshop.
The cabinet products are mainly made of artificial stone countertops, fireproof plates, hardware accessories, kitchen appliances, sinks and sinks. But every raw material has huge quality differences, which determines the quality of the cabinets and the price. And the average consumer does not know much about these materials, and it is indeed difficult to judge the quality of the finished cabinet.
gas fuel cell is to provide the energy source for the GAS ACTUATED TOOLS.
GAS ACTUATED TOOLS
YIBIN CITY NANXI DISTRICT QIANGXIN PLASTIC CO.,LTD. , https://www.homsetfastening.com