How Ceiling Companies Open up Sales for the Second Battlefield

Dozens of brands compete with each other, so that the store's life and forgetfulness is only an instant matter, who can concentrate their existing resources, insight into the law of market development, for the diversified structure of consumer culture, judging from time to time out of a Sales roads to win opportunities as soon as possible, seize the market, and achieve profitability, it also requires distributors friends out of the terminal, out of the old way of thinking of prison, go to the forefront of the market, go to the consumer's home.

Due to the sluggish real estate market and the rapid expansion of the industry, the integrated ceiling industry has entered a relatively slack season. Consumers entering the building materials market have significantly decreased, and buyers who come have a short stay, as long as they have not seen “discounts” and “specials”. "And other promotional slogans are often "see only," leaving less and less information for businesses, integrated ceiling market business is increasingly difficult to do.

In this case, simply relying on the sales style of “Gang Taigong fishing and wishing people hooked” at the storefront has not been able to adapt to the current market changes, but the merchant’s shop cannot be transferred immediately, and the business must continue to be done. How to obtain it The balance between the two, to break out of a new road to break through? Where should I go at the same time?

Rather than "stand still", it is better to "take the initiative" - ​​where is the customer, where the market is, and where the sales will follow. As a result, in the building materials sales market, there has been a sales model that allows integrated ceiling products to enter the community: because the community is a true "terminal customer", it is also the most cutting edge of integrated ceiling sales.

The marketing channel of the community promotion is an extension of the sales work of the store, through which it can create more opportunities for the direct contact between the brand and the consumers. Now is the marketing era for fast fish to eat slow fish. Whoever can grab the minds of consumers first will be able to win more market share.

In the long run, community promotion can also simplify intermediate links, reduce intermediate fees, and provide real benefits to consumers. It is a long-term thinking direction for integrated ceiling brand management. Therefore, the community promotion channel has become a new world for the integrated ceiling sales market. .

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