Since October 2010, the flooring industry has gradually spread the "price increase" message. According to an online survey, half of consumers think this is just a marketing "gimmick!" What changes will this bring to the flooring industry? Will there be some changes in the current floor category pattern due to price increases?
Solid wood flooring prices the biggest pressure
Judging from the current mainstream flooring products on the market, there are mainly solid wood flooring, laminate flooring, and engineered wood flooring. Nine Building Materials Network editors believe that rising raw material prices is the main reason to promote floor prices. With the continuous development of the regional economy of the main supply of raw materials for solid wood flooring, the local government will certainly shift from simple raw material output to secondary processing of raw materials. So, whether it is the amount of raw materials or the cost will increase a lot!
In the interview process, the industry generally has a positive attitude towards the price increase of solid wood flooring. Xiao Daqi, chairman of Da Guo floor, said: "In the long run, solid wood flooring will be an aristocratic and high-end product in the future."
Solid wood flooring or will get great development
Solid wood composite flooring has just been effectively promoted in recent years. Compared with traditional solid wood flooring and laminate flooring, consumers still have limited awareness of it. There are even consumers who said: "Solid wood flooring is not environmentally friendly!" It is clear that consumers still lack a clear concept of solid wood flooring. Although consumers still have misunderstandings in consumption, in the eyes of the industry, solid wood composite flooring will be the main product to fill the gap between solid wood flooring and laminate flooring in the future.
Solid wood composite flooring products have gradually been accepted by consumers. From the current floor market perspective, solid wood flooring and laminate flooring occupy the majority of market share, and the market share of solid wood composites has gradually increased from 10% to 30. %about. Xiao Daqi, chairman of Da Guo floor, also expressed his optimism for the prospect of solid wood flooring. He believes that the potential of solid wood flooring “has yet to be tappedâ€.
Bamboo flooring has been included in the industry's attention
From the recent "Chinese Wood Flooring Industry Service Standards", Jiuzheng Building Materials Xiaobian noted that the bamboo flooring that has always been in the Hefei floor market has been included in it. The most prominent advantage of bamboo flooring is that it is warm in winter and cool in summer, and has always enjoyed the reputation of “environmental protection carpetâ€.
At present, many many first-line brands have begun to pay attention to bamboo flooring. For instance, St. Vincent has launched the "low-carbon family" series of "heavy bamboo flooring" products. It can be seen that bamboo flooring has gradually attracted the attention of the industry.