Focusing on key innovations is the most important article For many years, the flooring industry has remained unsatisfactory: low barriers to entry, homogenization of products, over-marketing, and price warfare.... Of course, this is not an issue of the flooring industry. It is the country’s Many industries face and urgently need to improve in the process of rapid development. During the “12th Five-Year Plan†period, according to the direction set by the Fifth Plenary Session of the 17th Central Committee of the Communist Party of China, China will continue to take the path of new-type industrialization with Chinese characteristics and realize the transition from an industrial power to an industrial power. To do this, we need to work hard on innovative capabilities, industrial upgrading, and institutional innovation. Being in the transitional stage of the flooring industry, we must seize this opportunity to enter the international market, and innovation is the best weapon.
Zhang Lin, consultant and former president of the National Forest Products Industry Association, asserted that with the rapid growth of GDP, China's flooring industry will have a 20-year golden opportunity period. At present, the industry is poorly concentrated, and enterprises only have to cross the seven thresholds of honesty, brand, scale, patent, market, resource, and cultural issues. They can only overcome difficulties and gain their rightful place in the ever-increasing challenges, and even become leaders. enterprise. Introducing the UK's advanced brand marketing management model into the experts of China's Fox management consulting firm, Berlin, pointed out that innovation is a very good proposition, but marketing should not be discussed in terms of marketing. At present, business marketing methods are very rich, and they are already excessive. If you only stay on the technical level to talk about marketing innovation, it is not appropriate. Innovation must first solve the problem of decision makers' consciousness, followed by brand innovation, and then marketing. The essence of marketing lies in products and services. Only innovation based on consumers is meaningful and can stand the test. In the enterprise, some have expressed their understanding of the subject from technological innovation, and some from cultural innovation.
Breaking the floor There is a strange situation in the flooring industry: There is not a big circle and they know each other, but most of them are singing a one-man show, and you are singing and debuting on the stage. Few companies can sink to sit together and truly do something practical from the perspective of healthy development of the industry. It is common for several bosses and several directors to sit together and talk about each other. However, many of them are floating on the surface. The reason is that the barriers to entry in the flooring industry are relatively low, products are easily imitated, and competition is fierce. Moreover, under the influence of the financial crisis and real estate policies, the profit of floor companies is very low, and most of them survive difficultly. In this context, companies are immersed in their own benefits, no time to take into account how the industry develops, but will not share their successful experience for others to share.
The 2010 International Floor Innovation Marketing Forum is a brand-new attempt and development. In fact, in this special stage, it is a great risk to gather companies together to discuss innovative marketing. However, the organizers said that the purpose of the forum is to build the elite force of floor marketing inside and outside the United Nations and create a “global marketing vision†for the Chinese flooring industry. "Forum, for Chinese and foreign floor marketers to build a platform for communication and thinking collision, while learning from the international and other industries to learn new ideas, new methods and trends, to help China's wood flooring companies solve marketing problems for the floor marketing people and dealers It will be useful to inspire and enhance the corporate marketing, management and innovation capabilities of the Chinese flooring industry. And through the participation of strong platforms and media, it provides the most valuable promotion platform for participating companies.
Many domestic and overseas associations, manufacturers, distributors, distributors, representatives of building materials stores, and media gathered together to talk about innovation, marketing and channels. Many participants freely spoke, shared their experiences, and conducted fierce discussions on such large-scale actions in the flooring industry. It is the first time. The corporate leaders of Shengxiang, Nature, Life Family, WorldFriends, Anxin, North American Fengqing, Bimei, and Hongnai have come to the scene to introduce their own marketing experience.
The internationalization of the icon and the green industry link line, the green marketing of nature, the cultural innovation of the living family, the achievements of the North American Fengjing sharing project channel, the experience of Hongnai expounding the network channel... The domestic first-line companies have turned themselves into the most glittering Marketing and channel experience are presented for everyone to share. Reaching the same goal, when interviewed by the media, many corporate CEOs once again put their marketing vision on products, services, hardware, etc., arguing that the essence of marketing lies in these most fundamental things.
Zhang Lin, consultant and former president of the National Forest Products Industry Association, asserted that with the rapid growth of GDP, China's flooring industry will have a 20-year golden opportunity period. At present, the industry is poorly concentrated, and enterprises only have to cross the seven thresholds of honesty, brand, scale, patent, market, resource, and cultural issues. They can only overcome difficulties and gain their rightful place in the ever-increasing challenges, and even become leaders. enterprise. Introducing the UK's advanced brand marketing management model into the experts of China's Fox management consulting firm, Berlin, pointed out that innovation is a very good proposition, but marketing should not be discussed in terms of marketing. At present, business marketing methods are very rich, and they are already excessive. If you only stay on the technical level to talk about marketing innovation, it is not appropriate. Innovation must first solve the problem of decision makers' consciousness, followed by brand innovation, and then marketing. The essence of marketing lies in products and services. Only innovation based on consumers is meaningful and can stand the test. In the enterprise, some have expressed their understanding of the subject from technological innovation, and some from cultural innovation.
Breaking the floor There is a strange situation in the flooring industry: There is not a big circle and they know each other, but most of them are singing a one-man show, and you are singing and debuting on the stage. Few companies can sink to sit together and truly do something practical from the perspective of healthy development of the industry. It is common for several bosses and several directors to sit together and talk about each other. However, many of them are floating on the surface. The reason is that the barriers to entry in the flooring industry are relatively low, products are easily imitated, and competition is fierce. Moreover, under the influence of the financial crisis and real estate policies, the profit of floor companies is very low, and most of them survive difficultly. In this context, companies are immersed in their own benefits, no time to take into account how the industry develops, but will not share their successful experience for others to share.
The 2010 International Floor Innovation Marketing Forum is a brand-new attempt and development. In fact, in this special stage, it is a great risk to gather companies together to discuss innovative marketing. However, the organizers said that the purpose of the forum is to build the elite force of floor marketing inside and outside the United Nations and create a “global marketing vision†for the Chinese flooring industry. "Forum, for Chinese and foreign floor marketers to build a platform for communication and thinking collision, while learning from the international and other industries to learn new ideas, new methods and trends, to help China's wood flooring companies solve marketing problems for the floor marketing people and dealers It will be useful to inspire and enhance the corporate marketing, management and innovation capabilities of the Chinese flooring industry. And through the participation of strong platforms and media, it provides the most valuable promotion platform for participating companies.
Many domestic and overseas associations, manufacturers, distributors, distributors, representatives of building materials stores, and media gathered together to talk about innovation, marketing and channels. Many participants freely spoke, shared their experiences, and conducted fierce discussions on such large-scale actions in the flooring industry. It is the first time. The corporate leaders of Shengxiang, Nature, Life Family, WorldFriends, Anxin, North American Fengqing, Bimei, and Hongnai have come to the scene to introduce their own marketing experience.
The internationalization of the icon and the green industry link line, the green marketing of nature, the cultural innovation of the living family, the achievements of the North American Fengjing sharing project channel, the experience of Hongnai expounding the network channel... The domestic first-line companies have turned themselves into the most glittering Marketing and channel experience are presented for everyone to share. Reaching the same goal, when interviewed by the media, many corporate CEOs once again put their marketing vision on products, services, hardware, etc., arguing that the essence of marketing lies in these most fundamental things.