After the holiday home building materials "invisible prices"

After the holiday home building materials "invisible prices"

In general, March is the practice of raising prices in the home industry every year. Different from the direct price increase in the past, nowadays, the home building materials market price rises to the extreme. For example, manufacturers only slightly change the armrests of the sofa. This product has become the latest model this year, and the price is more expensive than the “old models”. Thousands of dollars. According to a survey conducted by the reporter of Huaxi Dushi Bao, many businesses have adjusted prices after the holiday, and some even raised prices before the Spring Festival.

Merchant: Has received factory price notification

“On the last day of the Spring Festival holiday, the staff received 17 calls an hour. All of them asked us when we would resume business.” The relevant person in charge of Chengdu Bieyi Furniture City felt this year’s upsurge in household consumption. However, although the current overall situation of the market is developing well, the pressure faced by home companies has been pressing harder and harder.

Cai Chengwei, Steve Rowland’s marketing manager, said that they have now received notifications of price increases from manufacturers. According to Zhou Wei, General Manager of Jianlang Home Furnishings, generally speaking, March is the practice of raising prices in the industry every year, but at present, their products will not increase prices at present, but if the material increase is too large, prices will be adjusted in due course. Branches will also adjust prices based on local conditions. “Looking at a coffee table last year to sell 1,500 yuan, has not bought, thinking about promotions before and after the Spring Festival, I did not expect to sell it now to 1850 yuan.” Citizen Mr. Bowe said in annoyance, it seems that each store is doing promotion In fact, the home product feels more and more expensive.

Monopoly: New Products Play "Invisible Prices"

"This product is only available in the spot and no order is provided." In a sofa brand store, another "new product" can accept reservations, but the price is higher than a thousand. The reporter found that, apart from simple changes in the handrails, the materials of the two products do not show any difference.

In this regard, sales staff explained that although the style is similar, but raw materials, freight, and wages have all gone up, new products are based on new price systems, and pricing standards naturally increase. For the reasons for the price increase, all major businesses have targeted the rising costs.

Many industry analysts believe that home building materials are not daily consumer goods, consumers feel less sensitive to price changes than other products, so manufacturers like to change their tricks quietly price increases. The prices of plate and solid wood furniture have increased slightly in the steady period, while the prices of solid wood products, especially valuable wood species, have risen more obviously. European and American style home prices are high, it is estimated that they will not increase their prices, because it itself has a certain degree of price digestion.

Forecast: Home Furnishing Promotions This Spring Is More Violent

This year, the concessions for the home industry in the spring started earlier, and more companies started sales promotions in February. “Right now, rents are rising, products are rising, and dealers are helpless in the middle.” Wu Zhiwei, manager of Guangdong Baojule Home Chengdu Sales Branch, who has more than 10 years of experience, said that consumers nowadays have a lot of room to choose home building materials. The price of the club was further pressed by the West.

When consumers buy furniture should be started? Industry experts generally believe that if you buy Guangdong and coastal furniture, can be shot in the near future, because the dealers want to go to the three major exhibitions in Guangdong orders, want to take more orders for the factory Concessions; Second, some dealers want to replace products, this time to clear the goods. Moreover, many manufacturers want to win a good start, this time the price is often not high. After March, many manufacturers may mention the price and wait until the May 1st peak season.

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