A number of products have been accused of illegal raw materials

Recently, it was reported that ALF Essential Oil was suspected of false propaganda and that more than a dozen products were involved in illegal activities.

The well-known “Amoy brand” Avent Essential Oil was founded in 2003. In 2009, it began to touch the net. In just three years, it has emerged as a new force. It has spread over 300 counters across the country and has become a leading brand in the local essential oil industry. According to conservative estimates in the industry, the brand's 2012 sales of at least 4 billion.

However, this dark horse in the oil industry, in a variety of sales channels high-profile claim that their "wide network sales first," but the lack of reliable data support, after being questioned by netizens secretly propaganda words amended to "Taobao network sales first "It declared that the vast majority of flower materials were imported from abroad, but in addition to the certificate of origin, they couldn't get a stronger proof of inspection and quarantine certificates and customs declarations."

According to a survey conducted by the Times Weekly reporter, consumers in the country have reported real names on more than 90 counter products of ALF essential oil in more than 80 cities. There are more than 10 products of ALF essential oil suspected of false propaganda. This case, the two products have been delisted in Hunan and other places due to false propaganda.

False branding of more than a dozen products that violated the law and continued to prosper, the Amoy brand of oils is preparing to hit sales again in the next “Double Eleventh,” but this brand with a Greek cultural background is facing the public’s spotlight. Under the veiled crisis.

The reporter was informed that in more than 80 cities in Shanghai, Hunan, Hebei, Fujian and other places, the Aff brand products have been reported by consumers as suspected of false propaganda, and the industrial and commercial bureaus in many places have already filed the case.

The reporter exclusively contacted the consumer Gao Jun (a pseudonym) who had previously reported Affair on multiple occasions. Gao Jun told reporters that he first began to study Aff's product issue because the use of “Afu” found that the results were poor. The advertised effects are far from one another. Having experienced in cosmetics, he carefully observed and consulted with related professionals and discovered unexpectedly that the marketing path of “AFF” products was full of loopholes.

"Utilizing illegal signs without warning words or a list of all ingredients to exorbitant profits by exaggerating functions, false propaganda, belittle similar products, and using illegally-named contents to achieve "the highest sales volume in the whole network and sales exceeding the second The total number of "10th place" and "up to more than 300 high-end shopping malls that currently cover more than 20 cities" has grown." Gao Jun told reporters about the various misdeeds of AFP's essential oil products.

In Gao Jun’s report to reporters on business and industry, the reporter saw that there were more than ten products that had their packaging logos and their effectiveness advertised as having been suspected of false propaganda, and that several product leaflet campaigns were also referred to as violations.

Taking a 45g product named AFA Rose Glow White Cream as an example, a high-profile expression “injects full brightening compound factor into rich cream, and multiple Bulgarian rose extracts help prevent melanin. The production of "promoters" violated the relevant provisions of the "Regulations on the Administration of Cosmetics Markings".

Gao Jun told reporters that, among them, "bright complexion factor", violation of cosmetics logo may not be marked with exaggerated features, false propaganda, belittle the contents of similar products. In addition, “multiple times” is false propaganda and derogatory terminology for unfair competition of similar products. However, “multiple times” has no empirical data, and violation of the propaganda function of cosmetics must be true and scientifically based.

On the product brochure that was reported, the reporter saw the "roses in the small production area rose hormones to increase the sense of well-being", "the lavender essential oil to improve smallpox in India and scars", "tea tree oil rapid anti-inflammatory sterilization, known as" anti-acne elixir "," "Sweet orange essential oil can be a pleasant mood, brighten skin tone, conditioning stomach" and other promotional words.

According to the opinions of professionals, the words “conditioning”, “scars”, “disinfection”, “sterilization” and other terms that violate the “Cereal Cosmetics Label Management Regulations” shall not mark or indicate that they have a medical role.

There is nothing more than the so-called “most of the imported flower materials”.

In the “Aromatic Journey” column, Afi used a large amount of graphic and textual content to introduce consumers to the company’s top management to go to different flower production regions around the world, participate in grand flower parties, and sign a large number of supply contracts.

Wang Penghui, a person in the Internet industry and the co-founder of “IT Friends”, recently raised a strong question about Affin’s statement that “flowers supplied directly abroad”. "As far as I know, the average cost per bottle of essential oil is very low, and it is not in proportion to the price of imported raw materials. It is impossible to use such expensive materials, and it is difficult to ensure that the products produced by OEMs such as Affin are so-called. "Foreign direct supply"."

Abu official website, Aph Oil Group gathers Chinese and foreign tripartite resources and technical forces, Greece AFAROTIZA company provides technology, France FCW Group is responsible for research and development and testing, Beijing Maosi Trading Company is responsible for the operation and promotion in China.

The reporter learned that Affin Essential Oil's physical company is Beijing Maosi Trading Co., Ltd., which was established in 2003. Affrey’s representative office is located in Guangzhou Dongfang, Jinghu Road, Xinhua Town, Huadu District, Guangzhou. Chemical Co., Ltd.

The reporter's import and export data obtained from relevant channels showed that neither the official company of Avon Essential Oil Beijing Maosi Trading Co., Ltd. nor the founder of Avon Oil Co., Ltd. Guangzhou Dongfang Daily Chemical Co., Ltd. had imported any related flower materials. data.

The staff of AFP’s flagship store stated that the raw materials of ALF essential oil are produced in the world’s best flower production areas, and the products are filled in the country, but when the reporter asked for the relevant inspection and quarantine certificates and customs declaration, the other party only provided the flowers. Proof of origin.

"When responding to questions I have asked, Af said that it is a global cooperation. It uses Greek craftsmanship, bottles are German technology, and filling is French equipment. Can this prove the quality of Aff's internationalization? You are a foreign doctor. The shadowless lamp is American. The scalpel is German. The bed is British. So you are an international Chinese?” Wang Penghui told reporters.

"We insisted on the direct supply of the material for the estate" and sunk out the "producing certificate of origin". Why did we not apply the contract such as the contract, import inspection certificate and customs declaration form signed with the estate? Because it was easy to make fraud on the certificate of origin, and there was no legal risk. However, if the customs declaration is false, then it will be finished," Wang Penghui said.

Ms. Chen of Dow Chemical Daily Marketing Department told the reporter: “All of Affin’s oil products are manufactured here by us. We have cooperated for almost 6 years. At present, it is about tens of millions of orders.” Miss Chen told reporters. The emphasis was on the use of the flower materials used by APF essential oils provided by the company and imported from abroad. However, when reporters asked whether the source of floral materials was directly imported by Dong Fang, the staff member said: "This is a company that has purchased from other professional traders."

With so many queries, reporters repeatedly called in the past few days, but they failed to open the phone of Afco’s headquarters. The phone of Aw He’s founder Meng Xing was still in a state of failure.

According to industry insiders, ALF was established in 2003. At the time of its creation, it used Greek “fake skins” to promote itself. However, in the course of the development of the company, it gradually diluted the whitewash, and this “dangerous” background was revised. For "Aft got its name from Greek legend".

In addition, for Afg official website's propaganda "from January 2011 to August 2013, according to Taobao official "Data Rubik's Cube" statistics, APF oil sales Taobao entire network sales, more than the second to tenth place sales "To sum," said Afgar's customer service refusing to provide data to reporters, and let reporters directly check the volume of each product.

Management confusion The strangeness of corporate culture is little known. Mengfu, the owner of ALF Essential Oil, and Weibo's name, “Diaoye”, is not only the founder of APF Essential Oils, but also the owner of Beijing “Engrave Lord Sirloin” restaurant.

After Afsoft touched the net in 2009, Diao Ye was keen to capture the Internet is a great opportunity, so go dry, first take full advantage of the network's promotional advantages, and then quickly develop a team of hundreds of people to do marketing, and later Afu made online The money comes back to the offline advertising and channels, and the offline network is increasingly perfect. At present, there are more than 300 counters in major shopping malls. Industry sources said that the conservative estimate, the brand sales in 2012 at least 4 billion.

After Afi succeeded, he also entered the catering industry and began his second venture. As an outsider who has no experience in food and beverages, Diaoye Sirius has achieved the No. 1 place in the restaurants and restaurants of his shopping mall in just two months. What is even more amazing is that with just two stores, Diaoye Sirloin has already received 60 million yuan in investment, and venture capital has given a valuation of up to 400 million yuan.

However, the management of ALF essential oils is very confusing. Wang Penghui raised a question to reporters about why Avent Essential Oil was bought on the Tmall flagship store. Tmall was playing Beijing Drifting Network Technology Development Co., Ltd. The product was marked with Beijing Maosi Trading Co., Ltd., and the invoice was The author wrote Beijing Sijitang Technology Development Co., Ltd. What is the relationship between these three companies? In the past few days, reporters repeatedly called Ah Fu without responding. The facts are unknown.

In addition, Afro’s internal corporate culture is weird. Recently, the reporter received an unsolicited e-mail that he claimed to be from Affield’s internal staff. He said: “The company has never given all social insurance to our online employees, and the contract with employees has also used many chapters from different companies. We I didn't understand this at first, I didn't know what trouble it would be."

“Afterwards, a girl from our customer service department was ill and knew the importance of medical insurance (safety insurance). Therefore, I went to the company to request medical insurance reinstatement. The company didn’t give it away. It was still open. The girl was a foreigner and she did not dare to offend them. Therefore, we had to seek labor arbitration. Finally, the company made up her personal insurance. However, what happened behind me shocked me! The Eagle Lord made a card for the girl in our customer service department and put it on the table in front of our department. For those of us who dare not to speak out of their anger, this thing is for the dead, it is too bad, but everyone is out of work, and no one dares to offend him."

In addition, according to the information provided by the person who broke the news, there is a hidden rule inside the company. It is not for not providing insurance, but whether or not the insurance is handled will be used as a basis for the promotion of employees. . If "voluntary" does not apply for insurance, you must also fill in a guarantee that does not pay social security.

If the news is true, Aff internal corporate culture is really horrible. The reporter tried several times to contact Aff's headquarters and Meng Wake’s confirmation. However, as of the press release, the above telephone number could not be dialed. The above information was required for the reporter to continue to verify.